Please note that advance registration is required for all workshops. Spouses may register on a space-available basis unless otherwise indicated. Please pre-register for each workshop.

Monday, January 5

2:00–3:30 p.m.
The President’s Second Contract: What to Maintain and What to Change
(Open only to currently serving college presidents)
(Sponsored by the Chronicle of Higher Education)
Negotiating a second (or third) presidential contract presents an opportunity to reassess the prior or current agreement. What elements of the contract should be continued? Which ones need to be modified? Do new clauses need to be added? An experienced higher education attorney who has worked on more than 350 presidential contracts will discuss in a confidential setting desirable features of contract renewals. Topics to be addressed include base salary, deferred compensation, bonuses, outside income, presidential evaluations, sabbaticals, termination clauses, and post-presidency opportunities.
Raymond D. Cotton, Partner, Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
Chair: James S. Dlugos, Jr., President, Saint Joseph’s College of Maine
Fee: $50

2:00–4:00 p.m.
Institutional Financial Planning
As independent colleges face continued financial pressures, multiple strategies to sustain or enhance revenue need to be considered. From tuition freezes or reductions to fundraising campaigns, from shrinking enrollment to increasing it, from cutting programs to adding them, presidents need guidance to make decisions suitable for the institution. Presidents and their chief financial officers can benefit from a collaborative approach to arrive at the optimal direction for the institution. Long-range modeling and forecasting can be valuable tools for presidents, chief financial officers, and trustees. This workshop will provide participants with a better understanding of how to use analytics and forecasting models to determine whether proposed strategies will ultimately bring an institution into a more sustainable financial condition. What new institutional risks might be incurred in undertaking a particular strategy? How can an institution model its worst case scenarios? What should the institution do if a proposed strategy fails? How might the president communicate with the campus community about financial implications of a strategic decision?
Mark A. Heckler, President, Valparaiso University
F. Robert Huth, Jr., Vice President for Business and Chief Financial Officer, Stetson University
Wendy B. Libby, President, Stetson University
John Palmucci, Jr., Senior Vice President for Finance and Administration, Valparaiso University
Margaret F. Plympton, Consultant, Witt/Kieffer, and former chief financial officer, Lehigh University
Chair: Greg Warden, President, Franklin University Switzerland
Fee: $75

Tuesday, January 6
2:00–3:30 p.m.
Twitter Tutorial (for Presidents): Triumphs, Trials, Trends, and Tips
(Sponsored by Academic Search, Inc.)
Many college and university presidents remain reluctant to join the Twitter platform while others have jumped in as prolific tweeters. Why should presidents take the plunge? How can a presidential Twitter feed be used to make personal connections with the campus and community? What are the pitfalls and perks of a large Twitter following? How do presidents find the time to tweet, and what do they tweet about? How can one say anything meaningful in 140 characters or fewer? In this workshop, presidents will share their Twitter triumphs and trials, tactics and strategies, as well as stories about how their presence on Twitter has helped them engage with students and alumni and serve as a vital voice for the institution. A social media expert will explain the “Twitterverse” rules, protocol, and etiquette, as well as offer tips and hands-on help to set up a Twitter feed, follow others, retweet, and successfully connect with the campus and beyond.
Jeffrey A. Davis, Principal, J. Davis Public Relations, @contactjeff and @SmartColleges
Laurie M. Joyner, President, Wittenberg University, @WittPres
Paul C. Pribbenow, President, Augsburg College, @paulpribbenow
Chair: S. Alan Ray, President, Elmhurst College
Fee: $50

2:00–4:00 p.m.
Tuition Pricing Considerations and Choices
(Sponsored by Mintz Levin, Cohn, Ferris, Glovsky and Popeo, P.C.)
Presidents can benefit from greater understanding of the strategic and ethical issues that should be considered when setting tuition prices. A panel of knowledgeable presidents and consultants will discuss key issues related to tuition pricing so that presidents can approach pricing with greater confidence. Among the topics to be covered will be aligning price with institutional mission, examining the role of prestige, identifying value drivers, weighing competitor pricing, assessing the marketability of the program mix, considering the place of merit aid, and assessing student debt and incomes of recent graduates. As part of this workshop, participants will use a short diagnostic tool to help them decide which pricing options would be of greatest benefit to their institutions.
Marjorie Hass, President, Austin College
James Scannell, President, Scannell & Kurz
Robert A. Sevier, Senior Vice President, Strategy, STAMATS, Inc.
Beck A. Taylor, President, Whitworth University
Chair: Colleen Hester, President, MacMurray College (IL)
Fee: $50


Wednesday, January 7
Noon–4:30 p.m.
The President’s Guide to Successful Fundraising Campaigns
(Sponsored by Witt/Kieffer)
Fundraising campaigns remain critical to advance independent colleges and universities. But what has changed since the recession of 2008–2009? This workshop, led by three seasoned fundraising professionals, will address the fundamentals of the president’s role in a major campaign and consider what is different in light of new economic realities. Topics to be addressed include:
  • How to determine when to start a campaign;
  • How to articulate a vision for the campaign;
  • How to work with the advancement team and the board; and
  • The president’s role with top donors.
Whether a president is leading the first campaign or the last, this workshop will provide helpful guidance.
M. Jane Eaves, Partner, Gonser Gerber LLP
Bruce Flessner, Partner, Bentz Whaley Flessner
Angela E. White, Senior Consultant and CEO, Johnson, Grossnickle and Associates
Chair: Juan Olivarez, President, Aquinas College (MI)
Fee: $100 (includes lunch)


Please note that pre-registration is required for this workshop. Please pre-register for the workshop.
Monday, January 5, 2:00–4:00 p.m.
Presidential Spouses and Partners: Overcoming Isolation
(Sponsored by TIAA-CREF)
The spouse or partner of a college president has a distinctive role on campus and in the surrounding community. The role can result in isolation and make it difficult to form close friendships. How does one determine who is trustworthy and who merely wants access to the president or to insider information? Participants will have the opportunity to share their experiences and strategies for reaching over the barriers that accompany the role of presidential spouse or partner. The facilitator, a presidential spouse for 22 years, will present tips from personal experience, her research, and other studies.
Ellen Cole, Professor of Practice, The Sage Colleges
Chair: Terry Aretz, Presidential Spouse, Mount St. Joseph University
Fee: $40