About the Theme

Mission, Message, Market―and Money: The Academic Affairs/Advancement Partnership
The 2015 CIC Institute for Chief Academic and Chief Advancement Officers brings together these two key senior administrators to explore their respective roles and responsibilities. Although both officers contribute to the fulfillment of the campus mission to provide a high-quality education and experience for all students at the institution, the priorities of these administrators are quite distinct. The chief academic officer’s focus is on maximizing opportunities for student learning; the chief advancement officer’s role is to maximize the financial resources available to provide a competitive learning and living environment. To understand each other’s values and priorities and to cooperate effectively requires seamless communication between the CAO and the CAdO. Shared vision, collaborative spirit, and effective partnership are essential elements of an environment in which institutions move beyond sustaining and defending existing programs toward innovating and enhancing their strategic position in a competitive higher education marketplace.
The theme of the 2015 Institute, “Mission, Message, Market—and Money: The Academic Affairs/Advancement Partnership,” provides a framework for reflection, candid discussion, and action on critical issues of mutual concern. Institute sessions will provide advice and concrete examples for CAOs and CAdOs to consider on such topics as fundraising for academic programs, telling institutional stories, and engaging alumni and external constituencies. Sessions will explore additional areas of institutional leadership that provide opportunities for the two officers to address together—including setting fundraising priorities, procuring and managing grants and support, and administering planned gifts. The two officers will learn more about each other’s portfolios.
The Institute, co-sponsored by the Council for Advancement and Support of Education (CASE), offers opportunities for chief academic and chief advancement officers with diverse institutional and personal backgrounds to share—with candor—ideas, practical solutions, and effective practices.

Who Should Participate?

CIC invites chief academic and chief advancement officers of all independent colleges and universities to participate in this annual Institute. Chief advancement officers are encouraged to participate in the Institute with chief academic officers to strengthen their collaboration on issues that matter to them both. Teams of academic and advancement senior administrators will lead many of the concurrent sessions.

A chief academic officer may hold the title of provost, vice president for academic affairs, or dean of the college, among others. Chief advancement officers may hold such titles as vice president for advancement; vice president for development, alumni relations, and public relations; or vice president for institutional relations, among others. CIC offers a discounted registration fee for teams of administrators from the same institution participating in the Institute.

CAOs also are encouraged to invite additional senior campus colleagues such as associate provosts and deans.