“I had a great result with pitching a story at the conference to the NBC Today Show producer, and the story ended up on the Today Show soon after.“
—Candace Smith, Executive Director of Media Relations, George Washington University

Sharpening Your Traditional and Social Media Toolkit
Preconference • Wednesday, June 25, 2014
Wednesday, June 25
​9:30–10:30 a.m.
11:30 a.m.–5:30 p.m.
12:30 p.m.
12:30–1:45 p.m.
1:45–2:45 p.m.
2:45–3:15 p.m.
3:15–4:15 p.m.
4:30–5:45 p.m.

5:45–7:30 p.m.

​Media Visits and Tours
Welcoming Remarks
Covering News in the Digital Age
Maximizing Digital Media Benefits
Beverage Break
Becoming the In-House Media Trainer for Your Campus
The Art of Gaining Science Coverage and Building
   Institutional Reputation

Cocktail Reception and Program
College, Reinvented

Connecting across Media Boundaries: Gaining Access,
Making News
Conference • June 26–27, 2014
Thursday, June 26
​7:00 a.m.–5:00 p.m.
7:30–8:30 a.m.
8:30 a.m.
8:30–9:30 a.m.
9:30–10:45 a.m.
10:45–11:00 a.m.
11:00 a.m.–12:15 p.m.
12:15–1:45 p.m.
2:00–2:30 p.m.
2:30–3:45 p.m.
3:45–4:15 p.m.
4:15–5:30 p.m.
5:45–6:45 p.m.
6:45 p.m.
Continental Breakfast
Welcoming Remarks
Coping with the New Campus State of Constant Crisis
The Changing Face of Broadcast News
Beverage Break
Fresh Approaches to the Education Story
Public Policy and the Year Ahead
Winning Placements: Pitching Successfully to the Media
Beverage Break
The Business of Covering Higher Education
Dine-around Dinners

Friday, June 27

​7:00 a.m.
8:00–9:00 a.m.
9:15–10:00 a.m.
10:00–10:15 a.m.
10:15–11:00 a.m.
11:15 a.m.–12:30 p.m.
Continental Breakfast/Roundtable Discussions
Meet the Higher Education Press—Concurrent Sessions
Beverage Break
Meet the Higher Education Press—Concurrent Sessions
On the Education Beat

Conference Ends

2:00–3:00 p.m.
​Tour of the Associated Press Newsroom
Self-Guided Tour of the Newseum