Crisis Communication in a Digital Age
Preconference • Wednesday, June 26, 2013
Wednesday, June 26
​9:30–10:30 a.m.
11:30 a.m.–5:30 p.m.
12:30 p.m.
12:30–1:30 p.m.

1:45–2:45 p.m.
2:45–3:15 p.m.
3:15–4:15 p.m.
4:30–5:45 p.m.
6:00–7:30 p.m.

​Newsroom Visits and Tours
Welcoming Remarks
Navigating the Web of Tweets, Texts, IMs, Alerts, Posts and More in a Campus Crisis
Concurrent Case Studies – Part I
Beverage Break
Concurrent Case Studies – Part II
How the Media Covered the News at Penn State
Cocktail Reception and Program
How the College of Tomorrow Can Communicate Its Value


Communicating with Journalists: The Key to Coverage
Conference • June 27–28, 2013
Thursday, June 27
​7:00 a.m.–5:00 p.m.
7:30–8:30 a.m.
8:30 a.m.
8:30–9:30 a.m.
9:30–10:45 a.m.
10:45–11:00 a.m.
11:00 a.m.–12:15 p.m.
12:15–1:45 p.m.
2:00–2:30 p.m.
2:30–3:45 p.m.
3:45–4:15 p.m.
4:15–5:30 p.m.
5:45–6:45 p.m.
6:45 p.m.
Continental Breakfast
Welcoming Remarks
Getting Coverage for Your Institution
Serving New Models: Online Publications and Blogs
Beverage Break
How National Publications Cover the News
Public Policy and the Year Ahead
Winning Placements: Pitching Successfully to the Media
Beverage Break
Pitching Television Stories and Ideas that Sell
Dine-around Dinners

Friday, June 28

​7:00 a.m.
8:00–9:00 a.m.
9:15–11:00 a.m.
11:15 a.m.–12:30 p.m.
Continental Breakfast/Roundtable Discussions
Meet the Higher Education Press—Concurrent Sessions
Approaching the Education Journalists

Conference Ends

2:00–3:00 p.m.
​AP Newsroom Visit and Tour
Tour of the Newseum