Concurrent Sessions

Please note that all speakers are confirmed, but the program may change without notice.

Crisis Communication in a Digital Age
Preconference • Wednesday, June 26, 2013

Wednesday, June 26

1:45–2:45 p.m.
Two panels of campus communications directors, each with two case studies, explore expectations and ultimate outcomes of their crisis situations. They will explain offensive tactics and offer lessons learned about working with social media—Twitter, Facebook, and other digital channels. Choose one Case Study session in Part I and Part II from the following options.
Designing and Implementing Effective Crisis Communications
Colleen Brennan-Barry is assistant director of college and community relations and director of web communications for Monroe Community College (NY). She also is vice president of the Higher Education Web Professionals Association.
Mark Owczarski is assistant vice president of news and information at Virginia Tech. He managed crisis communications during the April 2007 Virginia Tech shootings and recent slaying of police officer Deriek Crouse.

Moderator: Joyce Muller, Associate Vice President for Communications and Marketing, McDaniel College
Managing a Campus Event Inflamed by Social Media
Peter Rooney has been director of public affairs at Amherst College since 2008. His team was responsible for strategic communications and outreach in response to an Amherst student blogger’s claim that the college ignored multiple sexual assaults.
Geoffrey Rushton is manager of social media and public information at Pennsylvania State University. He guided Penn State’s digital communications activities and the deluge of mass media attention throughout the arrest, trial, and conviction of former football assistant coach Jerry Sandusky.

Moderator: Cynthia Peters, Director of Media Relations, Pomona College
3:15–4:15 p.m.
Communicating during Campus Protests and a Superstorm
Josh D. Fitzwater, director of social media at Kenyon College, manages Kenyon’s social community sites and develops and implements strategic social media initiatives. He earned a marketing and communications master’s degree from Franklin University.
Petra Ludwig became director of public affairs at Monmouth University (NJ) in 2003. Her 20 years of experience includes handling communications during Superstorm Sandy. She also has held PR executive jobs at Adelphi University and St. Francis College.

Moderator: Amy Martin, Manager of Media Relations, Connecticut College
Confronting Campus Harassment and Hazing
Tony Hoppa, assistant vice president of communications at SUNY, Geneseo, encountered drinking and hazing issues firsthand this year. He also has held senior-level PR positions at University of North Carolina at Charlotte and Queens University in Charlotte.
Erin Martin Kane joined Syracuse University as associate vice president for public relations in November 2011. She oversees the Office of News Services and works to create a unified and proactive communications agenda for the university.

Moderator: Vige Barrie, Senior Director of Media Relations, Hamilton College

Communicating with Journalists: The Key to Coverage
Conference • June 27–28, 2013

Friday, June 28

9:15–11:00 a.m.
(Each session is offered twice with a beverage break in the middle at 10:00–10:15 a.m.)
These concurrent sessions provide participants opportunities to engage in discussion of higher education issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.
Meet Inside Higher Ed
Scott Jaschik and Doug Lederman, editors and founders of Inside Higher Ed, will lead a team of reporters/editors who will exchange ideas with members of the audience. Inside Higher Ed is a national daily online publication about higher education that attracts more than 2 million monthly page views.

Moderator: Sarah Ray, Director of Public Affairs, Middlebury College

Speed Pitching with the Chronicle of Higher Education
Liz McMillen, on the staff at the Chronicle since 1984, was named editor in August 2011. Previously, she was editor of the Chronicle Review, the weekly magazine of ideas in print. She directs more than 70 editors and reporters who write about higher education. Several Chronicle reporters/editors will accompany her to collect specific pitches and ideas from creative participants.

Moderator: Phillip J. Wajda, Director of Media Relations, Union College