Speakers


Christopher Arterton is a professor of political management at The George Washington University’s Graduate School of Political Management. His research, 30 years of teaching, and considerable experience as a consultant on American public opinion make him an expert on the strategic environment of American political leaders—an area that encompasses the news media and communications technology generally, political strategy and tactics, public opinion, and ethics and leadership in politics.


Elizabeth Bernstein is in her 12th year as a reporter for The Wall Street Journal. She writes a column entitled “Bonds: On Relationships,” about the psychology of relationships. It runs every other week in the Personal Journal.
 



Curt Carlson, vice chancellor for university relations at the University of Nebraska-Kearney, has served since 1985 as the chief public relations officer at this and three other campuses: Emory University, Illinois State University, and Berry College.
 



Tom Evelyn is St. Lawrence University’s vice president for communications. Previously he was senior director of news and media relations at Bucknell University and directed the news and information operation at the University of Central Florida.

 


Carole Feldman is director of news operations and finance in the Washington Bureau of the Associated Press, a position she has held since 2008. She arrived at AP in 1976 and has covered education and other topics in both Washington and New Jersey for AP. She earned an undergraduate degree from Penn State and an M.S. in journalism from Boston University.
 

Tim Goral is editor-in-chief of University Business, a monthly magazine for higher education leaders that provides cutting-edge coverage of higher education technology, news, finance, policy, and profiles. Goral has spent 20 years working in national trade publication writing and editing.



Kristina Halvorson is founder and CEO of Brain Traffic, a content strategy consulting firm. She is the author of Content Strategy for the Web, and in 2010 she delivered the keynote address at the world’s first Content Strategy Summit in Paris.




Melanie Jackson is a producer at NBC’s Today Show, a live broadcast (which pioneered the format in 1952) that provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

 

David Jarmul is associate vice president of news and communications for Duke University. An honors graduate of Brown University, he previously held senior communications positions at Howard Hughes Medical Institute and National Academy of Sciences.


 

 Scott Jaschik and Doug Lederman, editors and founders of Inside Higher Ed, will lead a team of reporters/editors who will exchange ideas with members of the audience. Inside Higher Ed is a national daily online publication about higher education that attracts more than 2 million monthly page views.


Tim Jones, interim executive creative director at North Carolina State University, started in 2007 as director of web communications and served as interim chief communications officer. He also spent six years as a communications officer at the College of William & Mary.


 

Howard LaFranchi covers US foreign policy as the Christian Science Monitor’s diplomatic correspondent. LaFranchi arrived in the Monitor’s Washington bureau in August 2001, after 12 years as a foreign correspondent: five years as Paris bureau chief, then seven years covering Latin America from the Monitor’s Mexico City bureau. As part of his current post, he covered the war in Iraq from numerous stints in the Baghdad bureau, and has reported out of Afghanistan.


Marie Malzberg is senior editorial producer for CNN Newsroom, where she oversees and books all of the guests for the daily program seen live across all CNN platforms. She joined CNN in 2006 as an editorial producer. Previously, she produced the Linda Chavez Program for the IDT Radio Network and began her career in various positions with The Rush Limbaugh Show.
 

Jon Marcus is a contributing editor for Hechinger Report and is U.S. higher education correspondent for the Times (U.K.) Higher Education magazine. He has written about education for Associated Press, Washington Post, New York Times, Boston Globe, and others.
 



Mary Beth Marklein has covered higher education for USA TODAY since 1997. She has been a free-lance writer contributing to the San Francisco Chronicle and Baltimore Sun among other publications, and she taught journalism courses at American University.


 

Fritz McDonald, assistant vice president for communications and marketing at Mount Mercy University (IA), has more than 25 years of experience as a professional writer, editor, and creative strategist. Before going to Mount Mercy, he was a creative leader at Stamats.


 

Tim McDonough, vice president of communications and marketing for the American Council on Education (ACE), has been at ACE since 1998. Previously, he was vice president for public affairs at the National Association of Independent Colleges and Universities.

 


Will McGuinness is a senior editor at The Huffington Post and runs its higher education section, HuffPost College. Before The Huffington Post, he reported for CBS Local’s viral stories desk and ran digital operations and products for several newspapers in Massachusetts. His work has appeared in The Boston Globe and The Advocate magazine among others.


Liz McMillen, on the staff at The Chronicle of Higher Education since 1984, was named editor in August 2011. Previously, she was editor of The Chronicle Review, the weekly magazine of ideas in print. She directs more than 70 editors and reporters who write about higher education and academe. Several Chronicle reporters/editors will accompany her to exchange ideas with participants.
 

Melanie Moran, associate director of Vanderbilt University’s office of news and communications, directs web communications, oversees the Vanderbilt website and social media presences, and edits Research News @ Vanderbilt.




Joe Palca has been science correspondent for National Public Radio since 1992. He is the co-author of Annoying: The Science of What Bugs Us and regularly fills in as guest host on “Talk of the Nation Science Friday.”



 

Richard Pérez Peña is higher education correspondent of the New York Times. He has been in journalism since 1985 and at the Times since 1992 covering courts, transportation, government and politics, healthcare, and the newspaper and magazine industry, among other beats.


 

Mike Petroff is web and enrollment technology manager at Emerson College in Boston. He leads web marketing and online recruitment efforts. Petroff is also a writer for the award-winning .eduGuru blog covering marketing, social media, admissions, and online communities.
 



Ronald Roach is executive editor of Diverse: Issues In Higher Education, where he oversees editorial operations and planning for Diverse magazine, published twice monthly. He also is executive editor of DiverseEducation.com, which publishes daily higher education news during weekdays. Both publications report largely on higher education access issues that affect minorities and women.
 

Ellen Schweiger has worked at C-SPAN since 1989 and was network assignment desk director from 1990–2010. In 2011, she was promoted to senior producer for national programming and now oversees all C-SPAN events that are covered outside Washington.

 


Mark Stencel, managing editor for digital news at National Public Radio, oversees NPR.org. He has been a researcher at The Washington Post, an editor at Congressional Quarterly, and executive editor/deputy publisher for GOVERNING.


 

Michael Stoner, president of mStoner, heads a firm that integrates brand, web, and social media. During his 30-year career as a communicator and consultant, he has served more than 250 education institutions, nonprofits, and businesses on four continents.


 

Donna Talarico is the integrated marketing manager in the Office of Marketing Communications at Elizabethtown College (PA). She also has experience in sales, marketing, e-commerce, magazine publishing, weekly periodical reporting, continuing education, and admissions recruiting.




Menachem Wecker is education reporter for U.S. News & World Report. Prior to joining U.S. News, Wecker worked in public affairs at George Washington University and served as assistant editor of B’nai B’rith Magazine.