Crafting Your Digital Strategy: Social Media and Beyond
Preconference • Wednesday, June 27, 2012

9:30–10:30 a.m.                 Newsroom Visits and Tours
11:305:30 p.m.                 Registration
12:30 p.m.                           Welcoming Remarks
12:301:45 p.m.                 Social Media, Web, and Mobile Content Challenges
2:004:30 p.m.                   Concurrent Sessions
4:455:45 p.m.                   Inviting Campus Coverage from Online Outlets
6:007:15 p.m.                   Cocktail Reception and Program

New Realities: Campus Coverage and the Media
Conference • June 28–29, 2012

Thursday, June 28
7:00 a.m.–5:00 p.m.          Registration
7:30–8:30 a.m.                   Continental Breakfast
8:30 a.m.                             Welcoming Remarks
8:30–9:30 a.m.                   Getting Coverage for Your Institution
9:30–10:45 a.m.                 Attracting the National Media
10:45–11:00 a.m.               Beverage Break
11:00 a.m.–12:15 p.m.      Understanding Higher Education Coverage
12:30–1:45 p.m.                 Lunch
2:00–2:30 p.m.                   Public Policy and the Year Ahead
2:30–3:30 p.m.                   Crisis Communication: When It Hits the Fan
3:30–4:00 p.m.                   Beverage Break
4:00–5:15 p.m.                   Attracting Television to Your Campus
5:30–6:45 p.m.                   Reception
6:45 p.m.                             Dine-around Dinners

Friday, June 29

7:00 a.m.                             Registration
7:45–9:00 a.m.                   Continental Breakfast/Roundtable Discussions
9:15–11:00 a.m.                 Meet the Higher Education Press—Concurrent Sessions
11:15 a.m.12:30 p.m.      Advancing Your College’s Media Presence

Conference Ends