Concurrent Sessions

Please note that all speakers are confirmed, but the program may change without notice.

2:00-4:30 p.m.

Safeguarding Your Brand Messages in a Web 2.0 World
Michael Stoner, president of mStoner, heads a firm that integrates brand, web, and social media. During his 30-year career as a communicator and consultant, he has served more than 250 education institutions, nonprofits, and businesses on four continents.
Donna Talarico is the integrated marketing manager in the Office of Marketing Communications at Elizabethtown College (PA). She also has experience in sales, marketing, e-commerce, magazine publishing, weekly periodical reporting, continuing education, and admissions recruiting.
Social Media Bootcamp: Metrics, Tools, Tips, and More
Tom Evelyn is St. Lawrence University’s vice president for communications. Previously he was senior director of news and media relations at Bucknell University and directed the news and information operation at the University of Central Florida.
Fritz McDonald, assistant vice president for communications and marketing at Mount Mercy University (IA), has more than 25 years of experience as a professional writer, editor, and creative strategist. Before going to Mount Mercy, he was a creative leader at Stamats.
Case Studies: What We’re Doing Right—and Wrong
Tim Jones, interim executive creative director at North Carolina State University, started in 2007 as director of web communications and served as interim chief communications officer. He also spent six years as a communications officer at the College of William & Mary.
Mike Petroff is web and enrollment technology manager at Emerson College in Boston. He leads web marketing and online recruitment efforts. Petroff is also a writer for the award-winning .eduGuru blog covering marketing, social media, admissions, and online communities.


9:15-11:00 a.m.

Meet the Higher Education Press—Concurrent Sessions
(Each session is offered twice with a beverage break in the middle at 10:00–10:15 a.m.)
These concurrent sessions provide participants opportunities to engage in discussion of higher education issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.
Meet Inside Higher Ed
Scott Jaschik and Doug Lederman, editors and founders of Inside Higher Ed, will lead a team of reporters/editors who will exchange ideas with members of the audience. Inside Higher Ed is a national daily online publication about higher education that attracts more than 2 million monthly page views.
Meet The Chronicle of Higher Education
Liz McMillen, on the staff at The Chronicle of Higher Education since 1984, was named editor in August 2011. Previously, she was editor of The Chronicle Review, the weekly magazine of ideas in print. She directs more than 70 editors and reporters who write about higher education and academe. Several Chronicle reporters/editors will accompany her to exchange ideas with participants.