About the Conference

The conference aims to help campus communications professionals develop techniques that work, prepare news materials that produce results, and make contacts with some of the nation’s top reporters, editors, freelance writers, producers, booking agents, educational correspondents, and campus news professionals. In addition, the conference features panel discussions by college and university public relations professionals who will share best practices and approaches to publicizing campus activities and pitching stories to the media.

Participants will learn first-hand from major news organizations and their representatives how to accomplish the following:
  • Approach key reporters who cover higher education for national and regional newspapers, network television, web publications and blogs, news services, and magazines;
  • Create and pitch story ideas to editors and freelancers;
  • Propose radio and television features;
  • Pitch article ideas via email, mail, telephone, and distribution services; and
  • Make use of the various new media to make the case for their institutions.
All speakers are confirmed, but the program may change without notice.
 
Who Should Attend
 
The conference is designed primarily for communications officers, public and media relations directors, news bureau managers, writers, university relations vice presidents, assistant deans for external relations, and other interested administrators from all colleges, universities, and educational associations.