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Resources from the Conference

2018 College Media Conference

Conference Presentations

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Business Media and Higher EducationBusiness Media and Higher Education<a href="/p/2018-College-Media-Conference/ResourceLibrary/Kaitlin%20Mulhere-Money-Business%20Media%20and%20Higher%20Education.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Mulhere)</a><p>​<strong><em>Molly Hensley-Clancy</em></strong>, Reporter, <em></em><em>BuzzFeed News</em><br><strong><em></em></strong><strong><em>Kaitlin Mulhere</em></strong>, Special Projects Editor, <em>Money </em>Magazine<br><strong><em>Kaitlin Pitsker</em></strong>, Staff Writer, Kiplinger’s Personal Finance Magazine</p>
Crisis Communications in a Turbulent Campus CultureCrisis Communications in a Turbulent Campus Culture<a href="/p/2018-College-Media-Conference/ResourceLibrary/Bill%20Burger-Crisis%20Communications.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Burger)</a><p>​<strong><em>Bill Burger</em></strong>, Vice President for Communications and Chief Marketing Officer, Middlebury College<br><span><span style="display:inline-block;"><em></em><em></em><strong><em>Rae Goldsmith</em></strong>, Chief Marketing and Communications Officer, Southern Illinois University<br><strong><em>Kevin Myers</em></strong>, Director of Strategic Communications, Reed College</span></span></p>
Crisis Communications in a Turbulent Campus CultureCrisis Communications in a Turbulent Campus Culture<a href="/p/2018-College-Media-Conference/ResourceLibrary/Rae%20Goldsmith-Crisis%20Communications.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Goldsmith)</a>
Crisis Communications in a Turbulent Campus CultureCrisis Communications in a Turbulent Campus Culture<a href="/p/2018-College-Media-Conference/ResourceLibrary/Kevin%20Myers-Crisis%20Communications.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Myers)</a>
Harnessing the Power of Social MediaHarnessing the Power of Social Media<a href="/p/2018-College-Media-Conference/ResourceLibrary/Andrew%20Shaw%20-%20Harnessing%20the%20Power%20of%20Social%20Media.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Shaw)</a><p>​<strong><em>Andrew Shaw</em></strong>, Director of Enrollment Communications and Operations, York College of Pennsylvania<br><strong><em></em></strong><strong><em>Jaclyn Vetrano</em></strong>, Online Marketing and Social Media Manager, University of North Carolina at Chapel Hill</p>
Harnessing the Power of Social MediaHarnessing the Power of Social Media<a href="/p/2018-College-Media-Conference/ResourceLibrary/Jackie%20Vetrano%20-%20Harnessing%20the%20Power%20of%20Social%20Media.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Vetrano)</a>
Making National Education NewsMaking National Education News<a href="https://prezi.com/view/dbNpAuhRNN9FHbVqK128" target="_blank">Presentation Slideshow (Arnett)</a><p>​<strong><em>Autumn A. Arnett</em></strong>, Editor, <em>Education Dive</em><br><strong><em>Anemona Hartocollis</em></strong>, National Higher Education Correspondent, <em>New York Times</em><br><strong><em>Kimberly Hefling</em></strong>, Senior Education Writer, <em>Politico</em></p>
National News and the Local PerspectiveNational News and the Local Perspective<a href="/p/2018-College-Media-Conference/ResourceLibrary/Sunni%20Brown%20and%20Justin%20Mattingly-National%20News%20and%20the%20Local%20Perspective%20.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Brown and Mattingly)</a><p>​<strong><em>Sunni Brown</em></strong>, Assistant Director of Media and Public Relations, University of Richmond<br> <strong> <em></em></strong> <em></em> <strong> <em></em></strong><strong><em>Justin Mattingly</em></strong>, Education Reporter, <em></em><em>Richmond Times-Dispatch</em><br><strong><em>Sarah Schneider</em></strong>, Education Reporter, WESA-FM, Pittsburgh NPR Affiliate<br><strong><em>Abby Simmons</em></strong>, Associate Director for Media Relations, Carnegie Mellon University</p>
National News and the Local PerspectiveNational News and the Local Perspective<a href="/p/2018-College-Media-Conference/ResourceLibrary/Abby%20Simmons%20Sarah%20Schneider-National%20News%20and%20the%20Local%20Perspective.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Schneider and Simmons)</a>
Science in the NewsScience in the News<a href="/p/2018-College-Media-Conference/ResourceLibrary/Eric%20Hand-Science%20Magazine-Science%20in%20the%20News.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Hand)</a><p>​<span style="display:inline-block;"><strong><em>Eric Hand</em></strong>, Deputy Editor for Physical Sciences, <em>Science</em> Magazine<br><span><span style="display:inline-block;"><strong><em>Rebecca Hersher</em></strong>, Journalist, NPR’s Science Desk</span></span><br><strong><em>Susan Matthews</em></strong>, Science Editor, <em>Slate</em></span></p>
Science in the NewsScience in the News<a href="/p/2018-College-Media-Conference/ResourceLibrary/Rebecca%20Hersher-Science%20in%20the%20News.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Hersher)</a>
Science in the NewsScience in the News<a href="/p/2018-College-Media-Conference/ResourceLibrary/Susan%20Matthews-Slate-Science%20in%20the%20News.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Matthews)</a>
Spotlighting the ArtsSpotlighting the Arts<a href="/p/2018-College-Media-Conference/ResourceLibrary/Thu-Huong%20Ha%20-%20Spotlighting%20the%20Arts.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Ha)</a><p>​<span style="display:inline-block;"><strong><em>Mary Carole McCauley</em></strong>, Arts Writer, <em>Baltimore Sun</em><br><span><span><span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em>Thu-Huong Ha</em></strong>, Books and Arts Reporter,<br><em>Quartz</em></span></span></span></span></p>
Working with Opinion EditorsWorking with Opinion Editors<a href="/p/2018-College-Media-Conference/ResourceLibrary/Kevin%20Burke-Working%20with%20Opinion%20Editors.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Burke)</a><p>​<strong><em>Kevin Burke,</em></strong> Vice President for Communications, Franklin & Marshall College<br><strong><em>Erica Palan</em></strong>, Digital Opinion Editor, Philadelphia Media Network<br><strong><em>Jennifer Shaw</em></strong>, Opinions Editor, <em>Hechinger Report</em></p>