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Media Discussions and Newsroom TourMedia Discussions and Newsroom Tour2<p> <em>Please note that advance registration is required.</em><br><br>Registered conference participants interested media discussions or a newsroom tour should sign up for one of the activities listed below when they register for the conference. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-served basis. Participants may sign up for only one newsroom visit.<br><br>Participants will receive an email confirmation of a reserved place in the tour. If you do not receive email confirmation within five days of your selection, please contact Tabitha Truscott, CIC conference and program coordinator, at <a href="mailto:ttruscott@cic.nche.edu">ttruscott@cic.nche.edu</a>.<strong><em><br></em></strong><br><strong>C-SPAN</strong>—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)<br><br> <strong> <em>The Chronicle of Higher Education</em> (wait-list only)</strong>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 20 participants)<br><br> <strong> <em>Inside Higher Ed</em></strong><span><span><strong> (wait-list only)</strong></span></span>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 15 participants)<br></p>
Check-in for Media Discussions and Newsroom TourCheck-in for Media Discussions and Newsroom Tour1
Cocktail ReceptionCocktail Reception10<em>Sponsored by </em>The Chronicle of Higher Education<br><br>All conference participants are invited to a reception that will provide opportunities to reconnect with old friends, welcome first-timers, and talk with new colleagues.<br>
Dine-around DinnersDine-around Dinners11<p></p>These dinners are a great way to meet colleagues from other campuses and to exchange ideas. Participants may sign up at the Conference Registration Desk for an informal dinner at area restaurants. Conference staff will make the reservations; participants pay for their meals. Most restaurants are within walking distance.
​Conference Registration​Conference Registration12
Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions13<p>​Some of the roundtable discussions will focus on further conversations about <em>The Chronicle of Higher Education</em>-sponsored session on public mistrust. Other roundtable discussions will focus on PR and media issues specific to: <br></p><ul><li>Mid- to Large-Sized Universities</li><li>Small Institutions</li><li>One- or Two-Person Communications Shops</li><li>Research Institutions</li><li>Arts Institutions</li><li>Urban Campuses</li><li>Rural Campuses</li></ul><p>Wednesday’s roundtable discussions will focus on current topics in higher education communications.<br></p>
On the AirOn the Air15Chloe Arensberg; Marie Malzberg<div>Three TV and radio reporters and producers will provide tips and best practices for collaborating on feature stories and breaking news.<br><blockquote><strong><em>Chloe Arensberg</em></strong>, Senior Producer, <em>CBS This Morning</em><br><strong><em>Marie Malzberg</em></strong>, Senior Editorial Producer, CNN’s <em>At This Hour</em><br></blockquote> <strong><span style="font-size:11pt;font-family:calibri, sans-serif;"></span></strong></div><div></div><div></div><div></div>
Presidents and the PressPresidents and the Press16Chris Howard; Bob Ludwig; Javier Miyares; S. Georgia Nugent; Jonathan Potts<div>Campus public relations leaders and their presidents will discuss the realities of dealing with the media whether the news is good or bad.<br> <blockquote> <strong><em></em></strong><strong><em>Chris Howard</em></strong>, President, Robert Morris University<br><strong><em></em></strong><strong><em>Bob Ludwig</em></strong>, Assistant Vice President for Media Relations, University of Maryland University College<br><strong></strong><strong><em></em></strong><strong><em>Javier Miyares</em></strong>, President of University of Maryland University College<br><strong><em>S. Georgia Nugent</em></strong>, President Emerita, Kenyon College<br><strong><em>Jonathan Potts</em></strong>, Vice President for Public Relations and Marketing, Robert Morris University<br><strong><em></em></strong></blockquote></div><div></div><div></div><div></div>
The Magic—and Science—of the Perfect PitchThe Magic—and Science—of the Perfect Pitch18Michael SmartMichael Smart, president of MichaelSmart PR, will share fresh approaches and solid research to help communicators create media pitches that will get results.<br><blockquote><strong><em></em></strong><strong><em>Michael Smart</em></strong>, President, MichaelSmart PR<br></blockquote>
Concurrent SessionsConcurrent Sessions20Eric Hand; Rebecca Hersher; Susan Matthews; Mary Carole McCauley; Amy X. Wang<div><h3> Science in the News</h3>Science reporters and editors will examine the types of individuals, research, trends, and stories that fit their special formats and audiences.<br> <blockquote> <span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em>Eric Hand</em></strong>, Deputy Editor, <em>Science</em> Magazine<br><span><span><span style="display:inline-block;"><strong><em>Rebecca Hersher</em></strong>, Journalist, NPR’s Science Desk</span></span></span><br><strong><em>Susan Matthews</em></strong>, Science Editor, <em>Slate</em><br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span></blockquote></div><br><div><h3> Spotlighting the Arts</h3>Digital, print, and alternative media provide coverage of the arts in new and exciting ways. A panel of reporters and editors will discuss their interests in arts and cultural topics in higher education.<br> <blockquote> <span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em></em></strong><strong><em>Mary Carole McCauley</em></strong>, Arts Writer, <em>Baltimore Sun</em><br><span><span><span style="display:inline-block;"><strong><em></em></strong><strong><em>Amy X. Wang</em></strong>, Journalist, <em>Quartz</em></span></span></span><em></em><br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span></blockquote></div>
Concurrent SessionsConcurrent Sessions21Bill Burger; Kevin Burke; Rae Goldsmith; Erica Palan; Jennifer Shaw<div><h3> Working with Opinion Editors</h3>A university communications leader whose president’s writing has appeared on more than 40 editorial pages in the last three years will join two seasoned op-ed editors to share insights on the art of op-ed writing and placement.<br> <blockquote> <strong> <em>Kevin Burke,</em></strong> Vice President for Communications, Franklin & Marshall College<br><strong><em>Erica Palan</em></strong>, Digital Opinion Editor, Philadelphia Media Network<br><strong><em>Jennifer Shaw</em></strong>, Opinions Editor, <em>Hechinger Report</em><br></blockquote></div> <br> <div><h3> Crisis Communications in a Turbulent Campus Culture</h3>On an increasing number of campuses, coping with crises has become almost routine. Seasoned crisis veterans will share experiences and offer counsel and ideas for communicating effectively with multiple and diverse audiences in crisis situations ranging from natural to man-made, troublesome to tragic.<br> <blockquote> <strong> <em>Bill Burger</em></strong>, Vice President for Communications and Chief Marketing Officer, Middlebury College<br><span><span style="display:inline-block;"><em></em><em></em><strong><em>Rae Goldsmith</em></strong>, Chief Marketing and Communications Officer, Southern Illinois University<br><strong><em>Kevin Myers</em></strong>, Director of Strategic Communications, Reed College<br></span></span></blockquote></div>
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Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions27<p>Join colleagues for breakfast and a roundtable discussion of your choice. These roundtables are idea exchanges (not tutorials) in which colleagues share insights and information. This morning’s roundtables will focus on current topics, such as:<br></p><ul><li>Advancing Your President</li><li>Competing as a Small College in a Large Metro Market</li><li>Coping with Sexual Harassment and Assault Issues on Campus</li><li>Creating a Communications Campaign</li><li>Designing a Strategic Media Plan</li><li>Embracing New Social Media Platforms</li><li>Launching Successful Campus Campaigns</li><li>Perfecting the Art of the Pitch, and </li><li>Using Analytics to Measure Your Media and Social Media Coverage ROI.</li></ul><p></p><p></p>
Meet the Higher Education PressMeet the Higher Education Press28Sarah Hardesty Bray; Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div> <em></em>These concurrent sessions will provide opportunities to discuss higher ed issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br>Choose one session from the following two options. Each session is offered twice, with a break in between, from 10:05 to 10:20 a.m.<br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em></em></strong>Several <em>Chronicle of Higher Education</em> reporters and editors will engage in informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, hear about topics and ideas that reporters intend to cover, and to pitch story ideas directly.<br> <blockquote> <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em><br></blockquote> <span><span><em></em></span></span><br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong><em></em></strong>Editors and co-founders of <em>Inside Higher Ed</em>, a national daily online publication about higher education that attracts more than 4.4 million monthly page views, will exchange ideas with conference participants.<br> <blockquote> <strong><em>Sarah Hardesty Bray</em></strong>, Opinion Editor<em>, Inside Higher Ed</em><br><strong><em>Scott Jaschik</em></strong>, Editor and Cofounder<em>, Inside Higher Ed</em><br><strong><em>Doug Lederman</em></strong>, Editor and Cofounder, <em>Inside Higher Ed</em><br></blockquote><blockquote> <em><span><span><em></em></span></span></em></blockquote>
Meet the Higher Education PressMeet the Higher Education Press30Sarah Hardesty Bray; Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div> <em></em>These concurrent sessions will provide opportunities to discuss higher ed issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br>Choose one session from the following two options. Each session is offered twice, with a break in between, from 10:05 to 10:20 a.m.<br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em></em></strong>Several <em>Chronicle of Higher Education</em> reporters and editors will engage in informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, hear about topics and ideas that reporters intend to cover, and to pitch story ideas directly.<br> <blockquote> <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em><br></blockquote> <span><span><em></em></span></span><br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong><em></em></strong>Editors and co-founders of <em>Inside Higher Ed</em>, a national daily online publication about higher education that attracts more than 4.4 million monthly page views, will exchange ideas with conference participants.<br> <blockquote> <strong><em>Sarah Hardesty Bray</em></strong>, Opinion Editor<em>, Inside Higher Ed</em><br><strong><em>Scott Jaschik</em></strong>, Editor and Cofounder<em>, Inside Higher Ed</em><br><strong><em>Doug Lederman</em></strong>, Editor and Cofounder, <em>Inside Higher Ed</em><br></blockquote><blockquote> <em><span><span><em></em></span></span></em></blockquote>
Making National Education NewsMaking National Education News31Autumn A. Arnett; Anemona Hartocollis; Kimberly HeflingLeading journalists from print and digital media will analyze the current climate for covering higher education, including changing public perceptions, governmental actions, and cultural conflicts playing out on the nation’s campuses.<br><blockquote><strong><em></em></strong><strong><em>Autumn A. Arnett</em></strong>, Editor, <em>Education Dive</em><br><strong><em>Anemona Hartocollis</em></strong>, National Correspondent, <em>New York Times</em><br><strong><em>Kimberly Hefling</em></strong>, Senior Education Writer, <em>Politico</em><br></blockquote>
Lunch and Presentation on Public Policy and Higher EducationLunch and Presentation on Public Policy and Higher Education19Pete Boyle<p>​Higher education is in the crosshairs of Congress and the White House. A higher education administrator will share an inside look at public and behind-the-scenes developments and what they portend for public and private colleges and universities.</p><blockquote><p><strong><em>Pete Boyle</em></strong>, Vice President of Public Affairs, National Association of Independent Colleges and Universities<br></p></blockquote>
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Welcoming RemarksWelcoming Remarks4<p>​<strong><em>Richard Ekman</em></strong>, President, CIC</p>
Trending News on the Higher Education FrontTrending News on the Higher Education Front5Melissa Korn; Jamal WatsonLeading media representatives will discuss higher ed trends and developments they are following—on campus, in local communities, and in state and national government—and what lies ahead.<br><blockquote><strong><em></em></strong><span><strong><em></em></strong></span><strong><em>Melissa Korn</em></strong>, Higher Education Reporter, <em>Wall Street Journal<br></em><strong><em></em></strong><strong><em></em></strong><strong><em>Jamal Watson</em></strong>, Executive Editor, <em>Diverse: Issues In Higher Education</em><br></blockquote>
Harnessing the Power of Social MediaHarnessing the Power of Social Media6Andrew Shaw; Nikki Sunstrum; Jaclyn Vetrano<p>Whether an institution is large or small, public or private, campus PR professionals can make a big impact through social media. Learn from and engage experienced and innovative social media specialists.</p><blockquote><p><strong><em>Andrew Shaw</em></strong>, Director of Enrollment Communications and Operations, York College of Pennsylvania<br><strong><em>Nikki Sunstrum</em></strong>, Director of Social Media, University of Michigan<br><strong><em>Jaclyn Vetrano</em></strong>, Online Marketing and Social Media Manager, University of North Carolina at Chapel Hill<br></p></blockquote>
Concurrent SessionsConcurrent Sessions8Sunni Brown; Molly Hensley-Clancy; Abby Jackson; Justin Mattingly; Kaitlin MulhereConcurrent Session<div><h3>National News and the Local Perspective</h3>College and university media relations professionals and regional higher education reporters will describe how they work together on “hard” and “soft” news stories while meeting the needs and interests of their internal and external audiences.<br> <blockquote> <strong><em></em></strong><strong><em>Sunni Brown</em></strong>, Assistant Director of Media and Public Relations, University of Richmond<br> <strong> <em></em></strong> <em></em> <strong> <em></em></strong><strong><em>Justin Mattingly</em></strong>, Education Reporter, <em></em><em>Richmond Times-Dispatch</em><br><strong><em></em></strong><strong><em></em></strong></blockquote></div><br> <div><h3>Business Media and Higher Education</h3>Reporters from business-focused media will share their perspectives on higher ed issues ranging from tuition rates and cost-saving innovations to sexual harassment and free speech challenges.<br> <blockquote> <strong><em></em></strong><strong><em>Molly Hensley-Clancy</em></strong>, Reporter, <em></em><em>BuzzFeed News</em><br> <strong> <em></em></strong> <em></em> <strong> <em>Abby Jackson</em></strong>, Reporter, <em></em><em>Business Insider</em><br><strong><em></em></strong><strong><em>Kaitlin Mulhere</em></strong>, Special Projects Editor, <em>Money </em>Magazine<br></blockquote></div>
Tackling Public Mistrust of Higher EducationTackling Public Mistrust of Higher Education9Liz McMillen<div></div><em>Presented by </em>The Chronicle of Higher Education<br><br><em>Chronicle</em> Editor Liz McMillen will lead a panel of higher education leaders who will take a critical look at what campuses and communicators are doing to address public concerns about the value and viability of higher education today.<br><blockquote><em></em><strong><em></em></strong><span><span>Moderator: <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em></span></span><br></blockquote>