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Media Discussions and Newsroom TourMedia Discussions and Newsroom Tour2<p> <em>Please note that advance registration is required.</em><br><br>Registered conference participants interested media discussions or a newsroom tour should sign up for one of the activities listed below when they register for the conference. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-served basis. Participants may sign up for only one newsroom visit.<br><br>Participants will receive an email confirmation of a reserved place in the tour. If you do not receive email confirmation within five days of your selection, please contact Tabitha Truscott, CIC conference and program coordinator, at <a href="mailto:ttruscott@cic.nche.edu">ttruscott@cic.nche.edu</a>.<strong><em><br></em></strong><br><strong>C-SPAN</strong>—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)<br><br> <strong> <em>The Chronicle of Higher Education</em> (wait-list only)</strong>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 20 participants)<br><br> <strong> <em>Inside Higher Ed</em></strong><span><span><strong> (wait-list only)</strong></span></span>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 15 participants)<br></p>
Check-in for Media Discussions and Newsroom TourCheck-in for Media Discussions and Newsroom Tour1
Cocktail ReceptionCocktail Reception10<em>Sponsored by </em>The Chronicle of Higher Education<br><br>All conference participants are invited to a reception that will provide opportunities to reconnect with old friends, welcome first-timers, and talk with new colleagues.<br>
Dine-around DinnersDine-around Dinners11<p></p>These dinners are a great way to meet colleagues from other campuses and to exchange ideas. Participants may sign up at the Conference Registration Desk for an informal dinner at area restaurants. Conference staff will make the reservations; participants pay for their own meals. Most restaurants are within walking distance.
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Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions13<p></p><p>Join colleagues for breakfast and a roundtable discussion of your choice. A list of Roundtable Discussion Topics and Facilitators can be found on Guidebook and in your conference packet.<br></p>
On the AirOn the Air15Chloe Arensberg; Katie Hinman; Karen Travers<div>Greetings: <strong><em>Lynn Donham</em></strong>, Conference Director and Vice President for Communications, CIC<br><br>National TV reporters and producers will offer tips and best practices for collaborating with them on feature stories and breaking news.<br><blockquote><strong><em>Chloe Arensberg</em></strong>, Senior Producer, <em>CBS This Morning</em><br><strong><em>Katie Hinman</em></strong>, Executive Producer, Special Programming, CNN<br><strong><em>Karen Travers</em></strong>, Correspondent, National and International News, ABC News<br>Moderator: <strong><em>Katie Neal</em></strong>, Executive Director of News and Communications, Wake Forest University<br></blockquote> <strong><span style="font-size:11pt;font-family:calibri, sans-serif;"></span></strong></div><div></div><div></div><div></div>
Presidents and the PressPresidents and the Press16Chris Howard; Bob Ludwig; Javier Miyares; S. Georgia Nugent; Jonathan Potts<div>Campus public relations leaders and their presidents will discuss the realities of dealing with the media whether the news is good or bad.<br> <blockquote> <strong><em></em></strong><strong><em></em></strong><strong><em>Chris Howard</em></strong>, President, Robert Morris University<br><strong><em>Robert Ludwig</em></strong>, Assistant Vice President for Media Relations, University of Maryland University College<br><strong><em>Javier Miyares</em></strong>, President, University of Maryland University College<br><strong><em>Jonathan Potts</em></strong>, Vice President for Public Relations and Marketing, Robert Morris University<br>Moderator: <strong><em>S. Georgia Nugent</em></strong>, President Emerita, Kenyon College, and Senior Fellow, CIC<br><strong><em></em></strong></blockquote></div><div></div><div></div><div></div>
The Magic—and Science—of the Perfect PitchThe Magic—and Science—of the Perfect Pitch18Michael Smart<strong><em>Michael Smart</em></strong>, president of MichaelSmart PR,<br>will share fresh approaches and solid research<br>to help communicators create media pitches<br>that get results.<br><blockquote><strong><em></em></strong><strong><em></em></strong>Moderator: <strong><em>Ellie Schlam</em></strong>, Director of<br>Communications and Marketing, Touro<br>College<br></blockquote>
Concurrent SessionsConcurrent Sessions20Thu-Huong Ha; Eric Hand; Rebecca Hersher; Susan Matthews; Mary Carole McCauley;<div><h3> Science in the News</h3>Science reporters and editors will focus on individuals, research, trends, and stories that fit their special formats and audiences.<br> <blockquote> <span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em>Eric Hand</em></strong>, Deputy Editor for Physical Sciences, <em>Science</em> Magazine<br><span><span style="display:inline-block;"><strong><em>Rebecca Hersher</em></strong>, Journalist, NPR’s Science Desk</span></span><br><strong><em>Susan Matthews</em></strong>, Science Editor, <em>Slate</em><br>Moderator: <strong><em>Marla Paul</em></strong>, Health Sciences Editor, Northwestern University<br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span></blockquote></div><br><div><h3> Spotlighting the Arts</h3>Digital, print, and alternative media provide coverage of the arts in new and exciting ways. A panel of reporters and editors will discuss their interests in arts and cultural topics in higher education.<br> <blockquote> <span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em></em></strong><strong><em>Mary Carole McCauley</em></strong>, Arts Writer, <em>Baltimore Sun</em><br><span><span><span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em>Thu-Huong Ha</em></strong>, Books and Arts Reporter,<br><em>Quartz</em><br>Moderator: <strong><em>Jolene Travis</em></strong>, Director of Media<br>Relations and Content Strategy, Pratt<br>Institute</span></span></span><em></em><br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span></blockquote></div>
Concurrent SessionsConcurrent Sessions21Bill Burger; Kevin Burke; Rae Goldsmith; Erica Palan; Jennifer Shaw<div><h3> Working with Opinion Editors</h3>A university communications leader whose president’s writing has appeared on more than 40 editorial pages in the last three years will join two seasoned op-ed editors to share insights into the art of op-ed writing and placement.<br> <blockquote> <strong> <em>Kevin Burke,</em></strong> Vice President for Communications, Franklin & Marshall College<br><strong><em>Erica Palan</em></strong>, Digital Opinion Editor, Philadelphia Media Network<br><strong><em>Jennifer Shaw</em></strong>, Opinions Editor, <em>Hechinger Report</em><br>Moderator: <strong><em>Kathrynne Skonicki</em></strong>, Director of Media Relations, Lewis University<br></blockquote></div> <br> <div><h3> Crisis Communications in a Turbulent Campus Culture</h3>Coping with crises has become almost routine on many campuses today. Seasoned crisis veterans will share experiences and offer counsel and ideas for communicating effectively with multiple and diverse audiences on crises ranging from natural to man-made, troublesome to tragic.<br> <blockquote> <strong> <em>Bill Burger</em></strong>, Vice President for Communications and Chief Marketing Officer, Middlebury College<br><span><span style="display:inline-block;"><em></em><em></em><strong><em>Rae Goldsmith</em></strong>, Chief Marketing and Communications Officer, Southern Illinois University<br><strong><em>Kevin Myers</em></strong>, Director of Strategic Communications, Reed College<br>Moderator: <strong><em>Doug Cook</em></strong>, Director of Media Relations, Bowdoin College<br></span></span></blockquote></div>
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Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions27<p>Join colleagues for breakfast and a roundtable discussion of your choice. A list of Roundtable Discussion Topics and Facilitators can be found on Guidebook and in your conference packet.</p><p></p><p></p>
Meet the Higher Education PressMeet the Higher Education Press28Sarah Hardesty Bray; Scott Jaschik; Doug Lederman; Jennifer RuarkConcurrent Session<div> <em></em>These concurrent sessions will provide opportunities to discuss higher ed issues, pitch stories, and become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br><em>Note: Each session is offered twice with a break from 10:00 a.m. to 10:15 a.m. to enable participants to attend both The Chronicle and Inside Higher Ed sessions. Please check the Guidebook session description for information about additional reporters and editorial associates.</em><br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em></em></strong>Several <em>Chronicle of Higher Education</em> reporters and editors will engage in informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, hear about topics and ideas that reporters intend to cover, and pitch story ideas directly.<br> <blockquote> <strong> <em></em></strong> <strong> <em>Jennifer Ruark</em></strong>, Deputy Managing Editor,<br>The Chronicle of Higher Education<br>Moderator: <strong> <em>John Hill</em></strong>, Director of Media<br>Relations, College of the Holy Cross<br></blockquote> <span> <span> <em></em></span></span> <br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong> <em></em></strong>Editors and co-founders of <em>Inside Higher Ed</em>, a national daily online publication about higher education that attracts more than 4.4 million monthly page views, will exchange ideas with conference participants.<br> <blockquote> <strong> <em>Sarah Hardesty Bray</em></strong>, Opinion Editor<em>, Inside Higher Ed</em><br><strong><em>Scott Jaschik</em></strong>, Editor and Cofounder<em>, Inside Higher Ed</em><br><strong><em>Doug Lederman</em></strong>, Editor and Cofounder, <em>Inside Higher Ed</em><br>Moderator: <strong> <em>Vige Barrie</em></strong>, Senior Director of<br>Media Relations, Hamilton College<br></blockquote><blockquote> <em> <span> <span> <em></em></span></span></em></blockquote>
Meet the Higher Education PressMeet the Higher Education Press30Sarah Hardesty Bray; Scott Jaschik; Doug Lederman; Jennifer RuarkConcurrent Session<div> <em></em>These concurrent sessions will provide opportunities to discuss higher ed issues, pitch stories, and become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br><em>Note: Each session is offered twice with a break from 10:00 a.m. to 10:15 a.m. to enable participants to attend both The Chronicle and Inside Higher Ed sessions. Please check the Guidebook session description for information about additional reporters and editorial associates.</em><br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em></em></strong>Several <em>Chronicle of Higher Education</em> reporters and editors will engage in informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, hear about topics and ideas that reporters intend to cover, and pitch story ideas directly.<br> <blockquote> <strong> <em></em></strong> <strong> <em>Jennifer Ruark</em></strong>, Deputy Managing Editor,<br>The Chronicle of Higher Education<br>Moderator: <strong> <em>John Hill</em></strong>, Director of Media<br>Relations, College of the Holy Cross<br></blockquote> <span> <span> <em></em></span></span> <br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong> <em></em></strong>Editors and co-founders of <em>Inside Higher Ed</em>, a national daily online publication about higher education that attracts more than 4.4 million monthly page views, will exchange ideas with conference participants.<br> <blockquote> <strong> <em>Sarah Hardesty Bray</em></strong>, Opinion Editor<em>, Inside Higher Ed</em><br><strong><em>Scott Jaschik</em></strong>, Editor and Cofounder<em>, Inside Higher Ed</em><br><strong><em>Doug Lederman</em></strong>, Editor and Cofounder, <em>Inside Higher Ed</em><br>Moderator: <strong> <em>Vige Barrie</em></strong>, Senior Director of<br>Media Relations, Hamilton College<br></blockquote><blockquote> <em> <span> <span> <em></em></span></span></em></blockquote>
Making National Education NewsMaking National Education News31Autumn A. Arnett; Anemona Hartocollis; Kimberly HeflingLeading journalists from print and digital media will analyze the current climate for covering higher education, including changing public perceptions, governmental actions, and cultural conflicts playing out on the nation’s campuses.<br><blockquote><strong><em></em></strong><strong><em>Autumn A. Arnett</em></strong>, Editor, <em>Education Dive</em><br><strong><em>Anemona Hartocollis</em></strong>, National Higher Education Correspondent, <em>New York Times</em><br><strong><em>Kimberly Hefling</em></strong>, Senior Education Writer, <em>Politico</em><br>Moderator: <strong><em>Deborah Mendez Wilson</em></strong>, Deputy Spokesperson, University of Colorado Boulder<br></blockquote>
Lunch and Presentation on Public Policy and Higher EducationLunch and Presentation on Public Policy and Higher Education19Pete Boyle<p>Higher education is in the crosshairs of Congress and the White House. A public relations leader with one of higher ed’s leading associations will share an inside look at the key issues and public policy concerns facing higher education, and why they matter to communicators at public and private colleges and universities.</p><blockquote><p><strong><em>Pete Boyle</em></strong>, Vice President for Public Affairs, National Association of Independent Colleges and Universities (NAICU)<br>Moderator: <strong><em>Matt Gerien</em></strong>, Executive Director of Communications and Public Affairs, Rhodes College<br></p></blockquote>
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Conference Begins and Welcoming RemarksConference Begins and Welcoming Remarks4<p>​<strong><em></em></strong><strong><em>Lynn Donham</em></strong>, Conference Director and Vice President for Communications, CIC<br><strong><em>Jennifer Walpole</em></strong>, Director of Communications, AASCU<br></p>
Trending News on the Higher Education FrontTrending News on the Higher Education Front5Melissa Korn; Chad Lorenz; Jamal WatsonLeading media representatives will discuss higher ed trends and developments they are following—on campus, in local communities, and in state and national government—and what lies ahead.<br><blockquote><strong><em></em></strong><strong><em></em></strong><strong><em>Melissa Korn</em></strong>, Higher Education Reporter, <em>Wall Street Journal</em> U.S. news team<br><em></em><em></em><strong><em>Chad Lorenz</em></strong>, News Editor, <em>Slate</em><br><strong><em></em></strong><strong><em></em></strong><strong><em>Jamal Watson</em></strong>, Executive Editor, <em>Diverse: Issues In Higher Education</em><br>Moderator: <strong><em>Mary Keister</em></strong>, Director of News<br>and Media Relations, Kenyon College<br></blockquote>
Harnessing the Power of Social MediaHarnessing the Power of Social Media6Andrew Shaw; Jaclyn Vetrano<p>Whether an institution is large or small, public or private, campus public relations professionals can make a big impact through social media. Learn from and engage with experienced and innovative social media specialists.</p><blockquote><p><strong><em>Andrew Shaw</em></strong>, Director of Enrollment Communications and Operations, York College of Pennsylvania<br><strong><em></em></strong><strong><em>Jaclyn Vetrano</em></strong>, Online Marketing and Social Media Manager, University of North Carolina at Chapel Hill<br>Moderator: <strong><em>Cheryl Knauer</em></strong>, Director of Media<br>Relations, McDaniel College<br></p></blockquote>
Concurrent SessionsConcurrent Sessions8Sunni Brown; Molly Hensley-Clancy; Justin Mattingly; Kaitlin Mulhere; Kaitlin Pitsker; Sarah Schneider; Abby SimmonsConcurrent Session<div><h3>National News and the Local Perspective</h3>College and university media relations professionals and regional higher education reporters will describe how they work together on “hard” and “soft” news stories while meeting the needs and interests of their internal and external audiences.<br> <blockquote> <strong><em></em></strong><strong><em>Sunni Brown</em></strong>, Assistant Director of Media and Public Relations, University of Richmond<br> <strong> <em></em></strong> <em></em> <strong> <em></em></strong><strong><em>Justin Mattingly</em></strong>, Education Reporter, <em></em><em>Richmond Times-Dispatch</em><br><strong><em>Sarah Schneider</em></strong>, Education Reporter, WESA-FM, Pittsburgh NPR Affiliate<br><strong><em>Abby Simmons</em></strong>, Associate Director for Media Relations, Carnegie Mellon University<br>Moderator: <strong><em>Laura Snyder</em></strong>, Vice President, Dick Jones Communications<br><strong><em></em></strong><strong><em></em></strong></blockquote></div><br> <div><h3>Business Media and Higher Education</h3>Reporters from business-focused media will share their perspectives on higher ed issues ranging from tuition rates and cost-saving innovations to sexual harassment and free speech challenges.<br> <blockquote> <strong><em></em></strong><strong><em>Molly Hensley-Clancy</em></strong>, Reporter, <em></em><em>BuzzFeed News</em><br><strong><em></em></strong><strong><em>Kaitlin Mulhere</em></strong>, Special Projects Editor, <em>Money </em>Magazine<br><strong><em>Kaitlin Pitsker</em></strong>, Staff Writer, Kiplinger’s Personal Finance Magazine<br>Moderator: <strong><em>Deanne Taenzer</em></strong>, Vice President, ExpertFile<br></blockquote></div>
Tackling Public Mistrust of Higher EducationTackling Public Mistrust of Higher Education9José Luis Cruz; Richard Ekman; Liz McMillen; Lynn Pasquerella<div></div><em>Presented by </em>The Chronicle of Higher Education<br><br><em></em> <em>The Chronicle</em> Editor Liz McMillen and a panel<br>of experienced higher education leaders will<br>take a critical look at what campuses and<br>communicators are doing to address public<br>concerns about the value and viability of<br>higher education today.<br><blockquote><em></em><strong><em></em></strong><span><span><strong><em>José Luis Cruz</em></strong>, President, Lehman College of the City University of New York<br><strong><em>Richard Ekman</em></strong>, President, Council of Independent Colleges<br><strong><em>Lynn Pasquerella</em></strong>, President, Association of American Colleges & Universities<br>Moderator: <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em><em></em></span></span><br></blockquote>
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