2018 College Media Conference 6/25/2018 6/25/2018 6/25/20186/27/20186/27/20186/27/2018 Capital Hilton Washington, DC
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 About the Conference

The College Media Conference helps campus communications professionals develop techniques that work, prepare media materials that produce results, and interact with some of the nation’s top reporters, editors, producers, bloggers, and digital media experts. It also features presentations by and panel discussions with experienced college and university public relations professionals who will share best practices and new ideas. And it allows for informal conversations with representatives of industry-leading businesses that support campus communications.

Participants will gain information and insights on:
  • Current and upcoming story topics and trends;
  • The most effective approaches and pitches for story ideas to diverse media and audiences—including national and regional, print and digital media;
  • What works now on the social media front; and
  • Best practices and strategies for campus communications officers serving large and small, public and private, and rural and urban institutions.

Who Should Attend

With a focus on print, digital, and social media for a wide variety of audiences, the conference will help public and media relations vice presidents; chief communications and marketing officers, directors, and managers; writers; associate and assistant deans for external relations; and other interested administrators from all colleges, universities, and educational associations.

(Note: Individuals who work for companies are invited to become sponsors of the College Media Conference but may not register as college or university participants. Contact David Brailow at dbrailow@cic.nche.edu for information about sponsoring the conference.)​


Hosts

The Council of Independent Colleges (CIC) is an association of 769 nonprofit independent colleges and universities, state-based councils of independent colleges, and other higher education affiliates, that works to support college and university leadership, advance institutional excellence, and enhance public understanding of independent higher education’s contributions to society. CIC is the major national organization that focuses on services to leaders of independent colleges and universities and state-based councils. CIC offers conferences, seminars, publications, and other programs and services that help institutions improve educational quality, administrative and financial performance, student outcomes, and institutional visibility. It conducts the largest annual conferences of college and university presidents and of chief academic officers. Founded in 1956, CIC is headquartered at One Dupont Circle in Washington, DC.

The American Association of State Colleges and Universities (AASCU) is a Washington-based higher education association of more than 400 public colleges, universities, and systems whose members share a learning- and teaching-centered culture, a historic commitment to underserved student populations, and a dedication to research and creativity that advances their regions’ economic progress and cultural development. AASCU institutions enroll nearly 4 million students representing approximately half of all students at public four-year colleges and universities.

 Speakers

(The list of speakers will be updated regularly; please check back for updates.)

 

 

  • Chloe Arensberg
    Chloe Arensberg
    CBS This Morning
  • Autumn A. Arnett
    Autumn A. Arnett
    Editor
  • Pete Boyle
    Pete Boyle
    National Association of Independent Colleges and Universities
  • Sarah Hardesty Bray
    Sarah Hardesty Bray
    Inside Higher Ed
  • Sunni Brown
    Sunni Brown
    University of Richmond
  • Bill Burger
    Bill Burger
    Middlebury College
  • Kevin Burke
    Kevin Burke
    Franklin & Marshall College
  • Rae Goldsmith
    Rae Goldsmith
    Southern Illinois University
  • Eric Hand
    Eric Hand
    Science Magazine
  • Anemona Hartocollis
    Anemona Hartocollis
    New York Times
  • Kimberly Hefling
    Kimberly Hefling
    Politico
  • Molly Hensley-Clancy
    Molly Hensley-Clancy
    BuzzFeed News
  • Rebecca Hersher
    Rebecca Hersher
    NPR’s Science Desk
  • Chris Howard
    Chris Howard
    Robert Morris University
  • Abby Jackson
    Abby Jackson
    Business Insider
  • Scott Jaschik
    Scott Jaschik
    Inside Higher Ed
  • Melissa Korn
    Melissa Korn
    Wall Street Journal
  • Doug Lederman
    Doug Lederman
    Inside Higher Ed
  • Bob Ludwig
    Bob Ludwig
    University of Maryland University College
  • Marie Malzberg
    Marie Malzberg
    CNN
  • Susan Matthews
    Susan Matthews
    Slate
  • Justin Mattingly
    Justin Mattingly
    Richmond Times-Dispatch
  • Mary Carole McCauley
    Mary Carole McCauley
    Baltimore Sun
  • Liz McMillen
    Liz McMillen
    The Chronicle of Higher Education
  • Javier Miyares
    Javier Miyares
    University of Maryland University College
  • Kaitlin Mulhere
    Kaitlin Mulhere
    Money Magazine
  • Kevin Myers
    Kevin Myers
    Reed College
  • S. Georgia Nugent
    S. Georgia Nugent
    Kenyon College
  • Erica Palan
    Erica Palan
    Philadelphia Media Network
  • Jonathan Potts
    Jonathan Potts
    Robert Morris University
  • Andrew Shaw
    Andrew Shaw
    York College of Pennsylvania
  • Jennifer Shaw
    Jennifer Shaw
    Hechinger Report
  • Michael Smart
    Michael Smart
    MichaelSmart PR
  • Nikki Sunstrum
    Nikki Sunstrum
    University of Michigan
  • Jaclyn Vetrano
    Jaclyn Vetrano
    University of North Carolina at Chapel Hill
  • Amy X. Wang
    Amy X. Wang
    Quartz
  • Jamal Watson
    Jamal Watson
    Diverse: Issues In Higher Education

 Schedule

 

 

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Media Discussions and Newsroom TourMedia Discussions and Newsroom Tour2<p> <em>Please note that advance registration is required.</em><br><br>Registered conference participants interested media discussions or a newsroom tour should sign up for one of the activities listed below when they register for the conference. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-served basis. Participants may sign up for only one newsroom visit.<br><br>Participants will receive an email confirmation of a reserved place in the tour. If you do not receive email confirmation within five days of your selection, please contact Tabitha Truscott, CIC conference and program coordinator, at <a href="mailto:ttruscott@cic.nche.edu">ttruscott@cic.nche.edu</a>.<strong><em><br></em></strong><br><strong>C-SPAN</strong>—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)<br><br> <strong> <em>The Chronicle of Higher Education</em> (wait-list only)</strong>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 20 participants)<br><br> <strong> <em>Inside Higher Ed</em></strong><span><span><strong> (wait-list only)</strong></span></span>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 15 participants)<br></p>
Check-in for Media Discussions and Newsroom TourCheck-in for Media Discussions and Newsroom Tour1
Cocktail ReceptionCocktail Reception10<em>Sponsored by </em>The Chronicle of Higher Education<br><br>All conference participants are invited to a reception that will provide opportunities to reconnect with old friends, welcome first-timers, and talk with new colleagues.<br>
Dine-around DinnersDine-around Dinners11<p></p>These dinners are a great way to meet colleagues from other campuses and to exchange ideas. Participants may sign up at the Conference Registration Desk for an informal dinner at area restaurants. Conference staff will make the reservations; participants pay for their meals. Most restaurants are within walking distance.
​Conference Registration​Conference Registration12
Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions13<p>​Some of the roundtable discussions will focus on further conversations about <em>The Chronicle of Higher Education</em>-sponsored session on public mistrust. Other roundtable discussions will focus on PR and media issues specific to: <br></p><ul><li>Mid- to Large-Sized Universities</li><li>Small Institutions</li><li>One- or Two-Person Communications Shops</li><li>Research Institutions</li><li>Arts Institutions</li><li>Urban Campuses</li><li>Rural Campuses</li></ul><p>Wednesday’s roundtable discussions will focus on current topics in higher education communications.<br></p>
On the AirOn the Air15Chloe Arensberg; Marie Malzberg<div>Three TV and radio reporters and producers will provide tips and best practices for collaborating on feature stories and breaking news.<br><blockquote><strong><em>Chloe Arensberg</em></strong>, Senior Producer, <em>CBS This Morning</em><br><strong><em>Marie Malzberg</em></strong>, Senior Editorial Producer, CNN’s <em>At This Hour</em><br></blockquote> <strong><span style="font-size:11pt;font-family:calibri, sans-serif;"></span></strong></div><div></div><div></div><div></div>
Presidents and the PressPresidents and the Press16Chris Howard; Bob Ludwig; Javier Miyares; S. Georgia Nugent; Jonathan Potts<div>Campus public relations leaders and their presidents will discuss the realities of dealing with the media whether the news is good or bad.<br> <blockquote> <strong><em></em></strong><strong><em>Chris Howard</em></strong>, President, Robert Morris University<br><strong><em></em></strong><strong><em>Bob Ludwig</em></strong>, Assistant Vice President for Media Relations, University of Maryland University College<br><strong></strong><strong><em></em></strong><strong><em>Javier Miyares</em></strong>, President of University of Maryland University College<br><strong><em>S. Georgia Nugent</em></strong>, President Emerita, Kenyon College<br><strong><em>Jonathan Potts</em></strong>, Vice President for Public Relations and Marketing, Robert Morris University<br><strong><em></em></strong></blockquote></div><div></div><div></div><div></div>
The Magic—and Science—of the Perfect PitchThe Magic—and Science—of the Perfect Pitch18Michael SmartMichael Smart, president of MichaelSmart PR, will share fresh approaches and solid research to help communicators create media pitches that will get results.<br><blockquote><strong><em></em></strong><strong><em>Michael Smart</em></strong>, President, MichaelSmart PR<br></blockquote>
Concurrent SessionsConcurrent Sessions20Eric Hand; Rebecca Hersher; Susan Matthews; Mary Carole McCauley; Amy X. Wang<div><h3> Science in the News</h3>Science reporters and editors will examine the types of individuals, research, trends, and stories that fit their special formats and audiences.<br> <blockquote> <span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em>Eric Hand</em></strong>, Deputy Editor, <em>Science</em> Magazine<br><span><span><span style="display:inline-block;"><strong><em>Rebecca Hersher</em></strong>, Journalist, NPR’s Science Desk</span></span></span><br><strong><em>Susan Matthews</em></strong>, Science Editor, <em>Slate</em><br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span></blockquote></div><br><div><h3> Spotlighting the Arts</h3>Digital, print, and alternative media provide coverage of the arts in new and exciting ways. A panel of reporters and editors will discuss their interests in arts and cultural topics in higher education.<br> <blockquote> <span style="display:inline-block;"><strong><em></em></strong><strong><em></em></strong><strong><em></em></strong><strong><em>Mary Carole McCauley</em></strong>, Arts Writer, <em>Baltimore Sun</em><br><span><span><span style="display:inline-block;"><strong><em></em></strong><strong><em>Amy X. Wang</em></strong>, Journalist, <em>Quartz</em></span></span></span><em></em><br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span></blockquote></div>
Concurrent SessionsConcurrent Sessions21Bill Burger; Kevin Burke; Rae Goldsmith; Erica Palan; Jennifer Shaw<div><h3> Working with Opinion Editors</h3>A university communications leader whose president’s writing has appeared on more than 40 editorial pages in the last three years will join two seasoned op-ed editors to share insights on the art of op-ed writing and placement.<br> <blockquote> <strong> <em>Kevin Burke,</em></strong> Vice President for Communications, Franklin & Marshall College<br><strong><em>Erica Palan</em></strong>, Digital Opinion Editor, Philadelphia Media Network<br><strong><em>Jennifer Shaw</em></strong>, Opinions Editor, <em>Hechinger Report</em><br></blockquote></div> <br> <div><h3> Crisis Communications in a Turbulent Campus Culture</h3>On an increasing number of campuses, coping with crises has become almost routine. Seasoned crisis veterans will share experiences and offer counsel and ideas for communicating effectively with multiple and diverse audiences in crisis situations ranging from natural to man-made, troublesome to tragic.<br> <blockquote> <strong> <em>Bill Burger</em></strong>, Vice President for Communications and Chief Marketing Officer, Middlebury College<br><span><span style="display:inline-block;"><em></em><em></em><strong><em>Rae Goldsmith</em></strong>, Chief Marketing and Communications Officer, Southern Illinois University<br><strong><em>Kevin Myers</em></strong>, Director of Strategic Communications, Reed College<br></span></span></blockquote></div>
RegistrationRegistration26
Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions27<p>Join colleagues for breakfast and a roundtable discussion of your choice. These roundtables are idea exchanges (not tutorials) in which colleagues share insights and information. This morning’s roundtables will focus on current topics, such as:<br></p><ul><li>Advancing Your President</li><li>Competing as a Small College in a Large Metro Market</li><li>Coping with Sexual Harassment and Assault Issues on Campus</li><li>Creating a Communications Campaign</li><li>Designing a Strategic Media Plan</li><li>Embracing New Social Media Platforms</li><li>Launching Successful Campus Campaigns</li><li>Perfecting the Art of the Pitch, and </li><li>Using Analytics to Measure Your Media and Social Media Coverage ROI.</li></ul><p></p><p></p>
Meet the Higher Education PressMeet the Higher Education Press28Sarah Hardesty Bray; Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div> <em></em>These concurrent sessions will provide opportunities to discuss higher ed issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br>Choose one session from the following two options. Each session is offered twice, with a break in between, from 10:05 to 10:20 a.m.<br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em></em></strong>Several <em>Chronicle of Higher Education</em> reporters and editors will engage in informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, hear about topics and ideas that reporters intend to cover, and to pitch story ideas directly.<br> <blockquote> <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em><br></blockquote> <span><span><em></em></span></span><br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong><em></em></strong>Editors and co-founders of <em>Inside Higher Ed</em>, a national daily online publication about higher education that attracts more than 4.4 million monthly page views, will exchange ideas with conference participants.<br> <blockquote> <strong><em>Sarah Hardesty Bray</em></strong>, Opinion Editor<em>, Inside Higher Ed</em><br><strong><em>Scott Jaschik</em></strong>, Editor and Cofounder<em>, Inside Higher Ed</em><br><strong><em>Doug Lederman</em></strong>, Editor and Cofounder, <em>Inside Higher Ed</em><br></blockquote><blockquote> <em><span><span><em></em></span></span></em></blockquote>
Meet the Higher Education PressMeet the Higher Education Press30Sarah Hardesty Bray; Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div> <em></em>These concurrent sessions will provide opportunities to discuss higher ed issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br>Choose one session from the following two options. Each session is offered twice, with a break in between, from 10:05 to 10:20 a.m.<br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em></em></strong>Several <em>Chronicle of Higher Education</em> reporters and editors will engage in informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, hear about topics and ideas that reporters intend to cover, and to pitch story ideas directly.<br> <blockquote> <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em><br></blockquote> <span><span><em></em></span></span><br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong><em></em></strong>Editors and co-founders of <em>Inside Higher Ed</em>, a national daily online publication about higher education that attracts more than 4.4 million monthly page views, will exchange ideas with conference participants.<br> <blockquote> <strong><em>Sarah Hardesty Bray</em></strong>, Opinion Editor<em>, Inside Higher Ed</em><br><strong><em>Scott Jaschik</em></strong>, Editor and Cofounder<em>, Inside Higher Ed</em><br><strong><em>Doug Lederman</em></strong>, Editor and Cofounder, <em>Inside Higher Ed</em><br></blockquote><blockquote> <em><span><span><em></em></span></span></em></blockquote>
Making National Education NewsMaking National Education News31Autumn A. Arnett; Anemona Hartocollis; Kimberly HeflingLeading journalists from print and digital media will analyze the current climate for covering higher education, including changing public perceptions, governmental actions, and cultural conflicts playing out on the nation’s campuses.<br><blockquote><strong><em></em></strong><strong><em>Autumn A. Arnett</em></strong>, Editor, <em>Education Dive</em><br><strong><em>Anemona Hartocollis</em></strong>, National Correspondent, <em>New York Times</em><br><strong><em>Kimberly Hefling</em></strong>, Senior Education Writer, <em>Politico</em><br></blockquote>
Lunch and Presentation on Public Policy and Higher EducationLunch and Presentation on Public Policy and Higher Education19Pete Boyle<p>​Higher education is in the crosshairs of Congress and the White House. A higher education administrator will share an inside look at public and behind-the-scenes developments and what they portend for public and private colleges and universities.</p><blockquote><p><strong><em>Pete Boyle</em></strong>, Vice President of Public Affairs, National Association of Independent Colleges and Universities<br></p></blockquote>
Conference RegistrationConference Registration3
Welcoming RemarksWelcoming Remarks4<p>​<strong><em>Richard Ekman</em></strong>, President, CIC</p>
Trending News on the Higher Education FrontTrending News on the Higher Education Front5Melissa Korn; Jamal WatsonLeading media representatives will discuss higher ed trends and developments they are following—on campus, in local communities, and in state and national government—and what lies ahead.<br><blockquote><strong><em></em></strong><span><strong><em></em></strong></span><strong><em>Melissa Korn</em></strong>, Higher Education Reporter, <em>Wall Street Journal<br></em><strong><em></em></strong><strong><em></em></strong><strong><em>Jamal Watson</em></strong>, Executive Editor, <em>Diverse: Issues In Higher Education</em><br></blockquote>
Harnessing the Power of Social MediaHarnessing the Power of Social Media6Andrew Shaw; Nikki Sunstrum; Jaclyn Vetrano<p>Whether an institution is large or small, public or private, campus PR professionals can make a big impact through social media. Learn from and engage experienced and innovative social media specialists.</p><blockquote><p><strong><em>Andrew Shaw</em></strong>, Director of Enrollment Communications and Operations, York College of Pennsylvania<br><strong><em>Nikki Sunstrum</em></strong>, Director of Social Media, University of Michigan<br><strong><em>Jaclyn Vetrano</em></strong>, Online Marketing and Social Media Manager, University of North Carolina at Chapel Hill<br></p></blockquote>
Concurrent SessionsConcurrent Sessions8Sunni Brown; Molly Hensley-Clancy; Abby Jackson; Justin Mattingly; Kaitlin MulhereConcurrent Session<div><h3>National News and the Local Perspective</h3>College and university media relations professionals and regional higher education reporters will describe how they work together on “hard” and “soft” news stories while meeting the needs and interests of their internal and external audiences.<br> <blockquote> <strong><em></em></strong><strong><em>Sunni Brown</em></strong>, Assistant Director of Media and Public Relations, University of Richmond<br> <strong> <em></em></strong> <em></em> <strong> <em></em></strong><strong><em>Justin Mattingly</em></strong>, Education Reporter, <em></em><em>Richmond Times-Dispatch</em><br><strong><em></em></strong><strong><em></em></strong></blockquote></div><br> <div><h3>Business Media and Higher Education</h3>Reporters from business-focused media will share their perspectives on higher ed issues ranging from tuition rates and cost-saving innovations to sexual harassment and free speech challenges.<br> <blockquote> <strong><em></em></strong><strong><em>Molly Hensley-Clancy</em></strong>, Reporter, <em></em><em>BuzzFeed News</em><br> <strong> <em></em></strong> <em></em> <strong> <em>Abby Jackson</em></strong>, Reporter, <em></em><em>Business Insider</em><br><strong><em></em></strong><strong><em>Kaitlin Mulhere</em></strong>, Special Projects Editor, <em>Money </em>Magazine<br></blockquote></div>
Tackling Public Mistrust of Higher EducationTackling Public Mistrust of Higher Education9Liz McMillen<div></div><em>Presented by </em>The Chronicle of Higher Education<br><br><em>Chronicle</em> Editor Liz McMillen will lead a panel of higher education leaders who will take a critical look at what campuses and communicators are doing to address public concerns about the value and viability of higher education today.<br><blockquote><em></em><strong><em></em></strong><span><span>Moderator: <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em></span></span><br></blockquote>

 Special Events

Media Discussions and newsroom tour

Conference participants interested in meeting with editors and reporters will be invited to sign up for one of the activities listed below. There is no cost, but space is limited and is allocated on a first-come, first-served basis.

Monday, June 25, 9:30–10:30 a.m.

  • C-SPAN—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)
  • The Chronicle of Higher Education (wait-list only)—breakfast roundtable discussion with several editors and reporters at the facility (limited to 20 participants)
  • Inside Higher Ed (wait-list only)—breakfast roundtable discussion with several editors and reporters at the facility (limited to 15 participants)

Participants will receive an email confirmation of a reserved place in the tour or roundtable. If you do not receive email confirmation within five days of your selection, please contact Tabitha Truscott, CIC conference and program coordinator, at conferences@cic.nche.edu.)

Note: Participants may sign up for only one media discussion.

The Chronicle of Higher Education Reception

Monday, June 25, 5:45–6:45 p.m.

Following the session on "Tackling Public Mistrust of Higher Education," all conference participants are invited to a reception that provides excellent opportunities to reconnect with old friends, welcome first-timers, and talk with new colleagues.

 Hotel and Travel

 Location

​The Capital Hilton Hotel

1001 16th Street, NW
Washington, DC 20036
(202) 393-1000 or (800) 445-8667

 Hotel Information


Hotel Reservations Discount Deadline: Friday, May 18, 2018

Hotel Rate: $249 single/double*

*Note: This rate is in effect three days prior to and three days after the program dates on a space-available basis.
 
The Capital Hilton is ideally located in the heart of Washington, DC, two blocks from the White House and within walking distance of the National Mall, memorials, art galleries, shopping, and dining. Before or after the conference, participants also may tour Georgetown, visit the Smithsonian and other world-renowned museums and galleries, and take advantage of DC’s vibrant restaurant, theater, and entertainment scene.

Hotel reservations at the CIC conference hotel rate of $249 single/double room can be made by calling the Capital Hilton at (202) 393-1000 or (800) 445-8667 or by visiting the conference reservation site. Select “Attendee” as your guest type from the dropdown box then proceed to make your reservation. When calling to make your reservations, please indicate that you are with the College Media Conference or Council of Independent Colleges to receive the group rate.

The reservation deadline for the special rate is Friday, May 18. We encourage you to make reservations early. Reservations made after the deadline cannot be guaranteed at the conference rate but will be accommodated on a space-available basis.

Please note the conference is taking place during a city-wide conference in Washington, DC. Hotel rooms will be limited in the city, and CIC may be unable to add rooms to the block or extend the cut-off date. Please make your reservations as soon as possible.

 Travel


The closest and metro-accessible airport to the Capital Hilton Hotel is Ronald Reagan Washington National Airport (DCA) (5.0 miles, $20 cab fare). Also nearby are Baltimore-Washington International Thurgood Marshall Airport (BWI) (33 miles, $95 cab fare) and Washington Dulles International Airport (IAD) (27 miles, $60 cab fare). Cab fares are approximate and may vary due to traffic. Transportation also is available through Super Shuttle to the hotel from all three airports. Super Shuttle reservations can be made online.

Amtrak trains stop at Union Station, which is a 20-minute cab or a Metro ride away. The Metro Red Line Farragut North stop is just two blocks from the hotel. Farragut West (Blue, Orange, and Silver lines) and McPherson Square (Blue, Orange, and Silver lines) are three blocks away. The hotel offers valet parking only at $59 per day. There also are self-park garages nearby that are independently operated. Lyft and Uber services also are available.
 

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Sponsorship Opportunities

To discuss opportunities for sponsoring the 2018 College Media Conference, please contact David Brailow at dbrailow@cic.nche.edu or (202) 466-7230.