Making News across the New Media Spectrum

2017 College Media Conference 6/25/20176/25/20176/25/20176/27/20176/27/20176/27/2017 Capital Hilton Washington, DC
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About the Conference

​​​​​​​​​​​The College Media Conference helps campus communications professionals develop techniques that work, prepare media materials that produce results, and establish contacts with some of the nation’s top reporters, editors, producers, bloggers, and digital media experts. It also features presentations by and panel discussions with experienced college and university public relations professionals who will share best practices and new ideas. And it allows for informal interactions with representatives of industry-leading businesses that support campus communications.

Participants will learn first-hand from representatives of major news organizations how to:
  • Approach key reporters who cover higher education and related topics for national and regional newspapers, network television, web publications and blogs, news services, and magazines;
  • Create and pitch story ideas to editors and freelancers;
  • Work with radio and television producers; and
  • Use new media to make the case for their institutions.
Most presenters are already confirmed; please check back here for updates.


Who Should Attend

With a focus on both traditional and social media across diverse platforms, the conference is designed for public and media relations vice presidents; chief communications and marketing officers, directors, and managers; writers; associate and assistant deans for external relations; and other interested administrators from all colleges, universities, and educational associations.

(Note: Individuals from companies are invited as sponsors but may not register as a participant. Contact Judy Phair at jphair@cic.nche.edu for information about sponsoring the conference.)​


Hosts

The Council of Independent Colleges (CIC) is an association of 767 nonprofit independent colleges and universities and higher education affiliates and organizations that has worked since 1956 to support college and university leadership, advance institutional excellence, and enhance public understanding of private higher education’s contributions to society. CIC is the major national organization that focuses on providing services to leaders of independent colleges and universities as well as conferences, seminars, and other programs that help institutions improve educational quality, administrative and financial performance, and institutional visibility. CIC conducts the largest annual conferences of college and university presidents and of chief academic officers. CIC also provides support to state associations that organize programs and generate contributions for private colleges and universities. The Council is headquartered at One Dupont Circle in Washington, DC. For more information, visit www.cic.edu.

The American Association of State Colleges and Universities (AASCU) is a Washington-based higher education association of more than 400 public colleges, universities, and systems whose members share a learning- and teaching-centered culture, a historic commitment to underserved student populations, and a dedication to research and creativity that advances their regions’ economic progress and cultural development. AASCU institutions enroll nearly 4 million students representing approximately half of all students at public four-year colleges and universities. For more information visit www.aascu.org.

Featured Speakers

(The list of speakers will be updated regularly; please check back for updates.)

 

 

  • Alberto Avendano
    Alberto Avendano
    NAHP
  • Sarah Baker
    Sarah Baker
    NBC News
  • Kavitha Cardoza
    Kavitha Cardoza
    Education Week
  • Melissa Kane Connolly
    Melissa Kane Connolly
    Hofstra University
  • Steve Drummond
    Steve Drummond
    National Public Radio
  • Steve Givens
    Steve Givens
    Washington University in St. Louis
  • Tim Goral
    Tim Goral
    University Business
  • Kelli Grant
    Kelli Grant
    CNBC
  • David Grimm
    David Grimm
    Science
  • Kimberly Hefling
    Kimberly Hefling
    POLITICO Pro
  • Caroline Howard
    Caroline Howard
    Forbes
  • Scott Jaschik
    Scott Jaschik
    Inside Higher Ed
  • Melissa Korn
    Melissa Korn
    Wall Street Journal
  • Peter Lake
    Peter Lake
    Center for Excellence in Higher Education Law and Policy, Stetson University College of Law
  • Doug Lederman
    Doug Lederman
    Inside Higher Ed
  • Camille Lepre
    Camille Lepre
    American University
  • Ron Lieber
    Ron Lieber
    New York Times
  • Chad Lorenz
    Chad Lorenz
    Slate
  • Jon Marcus
    Jon Marcus
    Hechinger Report; Times (U.K.) Higher Education
  • Mary Beth Marklein
    Mary Beth Marklein
    University World News
  • Patricia McGuire
    Patricia McGuire
    Trinity Washington University
  • Liz McMillen
    Liz McMillen
    The Chronicle of Higher Education
  • Lauren Morello
    Lauren Morello
    Nature
  • Anita Narayan
    Anita Narayan
    U.S. News & World Report
  • Libby Nelson
    Libby Nelson
    Vox
  • Justin Pope
    Justin Pope
    Longwood University
  • Elizabeth Quill
    Elizabeth Quill
    Science News
  • Jon Riskind
    Jon Riskind
    American Council on Education
  • Hanna Rodriguez-Farrar
    Hanna Rodriguez-Farrar
    Dominican University of California
  • Jeff Selingo
    Jeff Selingo
    Washington Post; Arizona State University
  • Karen Travers
    Karen Travers
    ABC News
  • Jamal Watson
    Jamal Watson
    Diverse: Issues In Higher Education

Schedule

 

 

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Media Discussions and Newsroom ToursMedia Discussions and Newsroom Tours2<p>​Conference participants interested in visiting DC-area newsrooms or meeting with editors and reporters are invited to sign up for one of the activities listed below. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-serve basis. Participants will receive an email confirmation of a reserved place in the tours. (If you do not receive email confirmation within five days of registration, please contact Tabitha Truscott, CIC conference and program coordinator, at <a href="mailto:ttruscott@cic.nche.edu">ttruscott@cic.nche.edu</a>.)<br><br><strong><em>Note: Participants may sign up for only one newsroom visit/tour.</em></strong><br><br><strong>C-SPAN</strong>—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)</p><p> <br> <strong><em>The Chronicle of Higher Education</em></strong>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 20 participants)</p><p> <br> <strong><em>Inside Higher Ed</em></strong>—breakfast roundtable discussion with several editors and reporters at the facility (limited to 15 participants)</p><p><br><em><strong>Washington Post</strong></em>—<span style="display:inline-block;"></span>tour of the new headquarters (limited to 20 participants and ends at 10:00 a.m.)<br></p>
Meet Diverse Editors Roundtable BreakfastMeet Diverse Editors Roundtable Breakfast2Jamal Watson<p>​If you have registered for the Diverse: Issues In Higher Education Roundtable Breakfast (advance registration is required), please check in at the Conference Registration Desk by 9:15 a.m. Monday at the Capital Terrace (second level) and pick up your badge.<br><br><strong><em>Jamal Watson</em></strong>, Executive Editor, Diverse, and a team of reporters will discuss issues of interest to the publication and discuss pitches from participants.<br></p>
Check-in for Media Visits and ToursCheck-in for Media Visits and Tours1
Cocktail ReceptionCocktail Reception10<em>Sponsored by </em>The Chronicle of Higher Education<br><br>All conference participants are invited to a reception that provides excellent opportunities to reconnect with old friends, welcome first-timers, and talk with new colleagues.<br>
Dine-around DinnersDine-around Dinners11<p></p>These dinners are a good way to meet colleagues from other campuses and to exchange ideas. Conference participants may sign up at the Conference Registration Desk for an informal dinner on Monday evening at area restaurants. Conference staff will make the reservations; participants pay for their meals. Most restaurants are within walking distance of the hotel.
​Conference Registration​Conference Registration12
Continental BreakfastContinental Breakfast13
GreetingsGreetings14<p>​<strong><em></em></strong><strong><em>Lynn Donham</em></strong>, Conference Director and Vice President for Communications, CIC</p>
The Business Perspective on Higher EducationThe Business Perspective on Higher Education15Tim Goral; Kelli Grant; Ron Lieber<div>Business reporters and columnists are among today’s most influential writers about higher education. Learn what piques their interest and how to work with them on story development.<br><blockquote><strong><em></em></strong><strong><em>Tim Goral</em></strong>, Editor-in-Chief, <em>University Business</em><br><strong><em>Kelli Grant</em></strong>, Personal Finance and Consumer Spending Reporter, <em>CNBC.com</em><br><strong><em></em></strong><strong><em>Ron Lieber</em></strong>, “Your Money” Columnist, <em>New York Times</em><br>Moderator: <strong><em>Tom Snee</em></strong>, Media Relations Coordinator, University of Iowa<br></blockquote> <strong><span style="font-size:11pt;font-family:calibri,sans-serif;"></span></strong></div><div></div><div></div><div></div>
Broadcast NewsBroadcast News16Sarah Baker; Kavitha Cardoza; Karen Travers<div>Producers and reporters provide tips and best practices for working with them as they cover breaking and in-depth stories.<br> <blockquote> <strong><em>Sarah Baker</em></strong>, Coordinating Political Producer/Booker, <span>NBC News</span><br><strong><em>Kavitha Cardoza</em></strong>, Correspondent, <em>Education Week</em>, and Contributor, <em>PBS NewsHour</em><br><strong></strong><strong><em>Karen Travers</em></strong>, Correspondent, National and International News, ABC News<br>Moderator: <strong><em>Jill Hawk</em></strong>, Public Relations and Digital Content Director, Cornell College (IA)<br><strong><em></em></strong></blockquote></div><div></div><div></div><div></div>
The Big Event—Measuring the ValueThe Big Event—Measuring the Value18Melissa Kane Connolly; Steve Givens; Justin PopeBig events on campus involve a great deal of work and expense. Are the public and media attention they can command really worth it? Three veterans of presidential debates discuss their experiences and why they would—or wouldn’t—do it again.<br><blockquote><strong><em></em></strong><strong><em>Melissa Kane Connolly</em></strong>, Vice President for University Relations, Hofstra University<br><strong><em>Steve Givens</em></strong>, Associate Vice Chancellor and Chief of Staff, Washington University in St. Louis<br><strong><em>Justin Pope</em></strong>, Chief of Staff and Advisor to the President, Longwood University<br>Moderator: <strong><em>Candace Smith</em></strong>, Assistant Vice President for Media Relations, George Washington University<br></blockquote>
Public Policy: Challenges on the Higher Education FrontPublic Policy: Challenges on the Higher Education Front20Jon Riskind<div> An inside look at the big issues and public policy challenges facing higher education in a new and controversial administration.<br><blockquote><span style="display:inline-block;"><strong><em>Jon Riskind</em></strong>, Assistant Vice President, Public Affairs, American Council on Education<br>Moderator: <strong><em>Libby May</em></strong>, Senior Vice President, External Affairs and Communications, Southern New Hampshire University<br></span><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"></span><br></blockquote></div>
Sharpening the News Focus with Specialized MediaSharpening the News Focus with Specialized Media21Alberto Avendano; Mary Beth Marklein; Jamal Watson<div>Reporters and editors representing diverse media formats and platforms discuss their story interests.<br><blockquote><span style="display:inline-block;"><strong><em></em></strong></span><span style="display:inline-block;"><strong><em>Alberto Avendano</em></strong>, Washington Bureau Chief, National Association of Hispanic Publications<br><strong><em>Mary Beth Marklein</em></strong>, U.S. Correspondent, <em>University World News</em><br><strong><em>Jamal Watson, </em></strong>Executive Editor, <em>Diverse: Issues In Higher Education</em><br>Moderator: <strong><em>Deanne Taenzer</em></strong>, Vice President, ExpertFile<br></span><br></blockquote></div>
Beverage BreakBeverage Break23<div><br></div>
The Digital Media ExplosionThe Digital Media Explosion24Caroline Howard; Chad Lorenz, Anita NarayanSome highly revered print publications have now become exclusively online, while new media developed online are flourishing. Online editors and reporters share their perspectives on the special advantages and demands of online coverage.<br> <blockquote> <strong><em></em></strong><strong><em>Caroline Howard</em></strong>, Executive Digital Editor-Producer, <em>Forbes</em><br><em><strong>Chad Lorenz</strong></em>, News Editor, <em>Slate</em><br><strong></strong><strong><em>Anita Narayan</em></strong>, Managing Editor, Education Section, <em>U.S. News & World Report</em><br>Moderator: <strong><em>Carol Schuler</em></strong>, Vice President for State Council Programs, CIC<br></blockquote>
RegistrationRegistration26
Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions27<p>Join colleagues for breakfast and a roundtable discussion of your choice. These roundtables are idea exchanges (not tutorials) in which colleagues share insights and information. A partial list of topics that may be addressed includes:<br></p><ul><li>Advancing Your President;</li><li>Competing as a Small College in a Large Metro Market;</li><li>Coping with Sexual Harassment and Assault Issues on Campus;</li><li>Creating a Communications Campaign;</li><li>Designing a Strategic Media Plan;</li><li>Embracing New Social Media Platforms;</li><li>Launching Successful Campus Campaigns;</li><li>Perfecting the Art of the Pitch; and </li><li>Using Analytics to Measure Your Media and Social Media Coverage ROI.</li></ul><p></p>
Meet the Higher Education PressMeet the Higher Education Press28Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div> <em></em>These concurrent sessions provide opportunities to engage in discussion of higher education issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br>Choose one session from the following two options. Each session is offered twice, with a break in between, from 10:05 to 10:20 a.m.<br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong><em>Liz McMillen</em></strong>, Editor of <em>The Chronicle of Higher Education</em>, will introduce a team of reporters and editors, who will conduct in-depth, informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, to hear about current higher education topics and ideas that reporters intend to cover, and to pitch story ideas directly.<br><br>Moderator: <strong><em>Peter Iglinski</em></strong>, Communications Officer, University of Rochester<br><span><span><em></em></span></span><br> <br> </div><h3>Inside <em>Inside Higher Ed</em></h3><strong><em>Scott Jaschik</em></strong> and <strong><em>Doug Lederman</em></strong>, Editors and Cofounders of <em>Inside Higher Ed</em>, will lead an exchange of ideas about higher education and higher education news.<br><br>Moderator: <strong><em>Debra Daniel</em></strong>, Communications Specialist, Alabama A&M University<br><blockquote><em><span><span><em></em></span></span></em></blockquote>
Meet the Higher Education PressMeet the Higher Education Press30Concurrent Session<div> <em></em>These concurrent sessions provide opportunities to engage in discussion of higher education issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br>Choose one session from the following two options. Each session is offered twice, with a break in between, from 10:05 to 10:20 a.m.<br><em></em><br><br> <h3>Conversing with <em>The Chronicle</em></h3> <strong> <em>Liz McMillen</em></strong>, Editor of <em>The Chronicle of Higher Education</em>, will introduce a team of reporters and editors, who will conduct in-depth, informal conversations with participants in a roundtable format. This session is designed to enable participants to get to know reporters, to hear about current higher education topics and ideas that reporters intend to cover, and to pitch story ideas directly.<br><br>Moderator: <strong> <em>Peter Iglinski</em></strong>, Communications Officer, University of Rochester<br><span><span><em></em></span></span><br><br> </div><h3>Inside <em>Inside Higher Ed</em></h3> <strong><em>Scott Jaschik</em></strong> and <strong> <em>Doug Lederman</em></strong>, Editors and Cofounders of <em>Inside Higher Ed</em>, will lead an exchange of ideas about higher education and higher education news.<br><br>Moderator: <strong> <em>Debra Daniel</em></strong>, Communications Specialist, Alabama A&M University<br> <blockquote> <em><span><span><em></em></span></span></em></blockquote>
Making National Education NewsMaking National Education News31Steve Drummond; Jon Marcus; Libby NelsonReporters from new and traditional media offer insights on key issues, topics, and trends on the education front.<br><blockquote><strong><em></em></strong><strong><em>Steve Drummond</em></strong>, Senior Education Editor, National Public Radio<br><strong><em>Jon Marcus</em></strong>, Higher Education Editor, <em>Hechinger Report</em>; North America Correspondent, <em>Times </em>(U.K.)<em> Higher Education</em><br><strong><em></em></strong><strong><em>Libby Nelson</em></strong>, Education Reporter, <em>Vox</em><br>Moderator: <strong><em>Kevin Myers</em></strong>, Director of Communications, Reed College<br></blockquote>
Conference RegistrationConference Registration3
Welcoming RemarksWelcoming Remarks4<p>​<strong><em>Richard Ekman</em></strong>, President, CIC<br><strong><em>Susan Chilcott</em></strong>, Conference Moderator and Vice President for Communications, AASCU</p>
Breaking News on the Higher Education BeatBreaking News on the Higher Education Beat5Kimberly Hefling; Melissa Korn; Jeff SelingoWhat lies ahead for higher education coverage in a period of rapid change on the global and national fronts? Representatives from leading media offer their take on the challenges facing higher education on and off campus.<br><blockquote><strong><em></em></strong><span><strong><em>Kimberly Hefling</em></strong>, Senior Education Writer, <em>POLITICO</em></span><em> Pro</em><br><strong><em>Melissa Korn</em></strong>, Higher Education Reporter, <em>Wall Street Journal<br></em><strong><em></em></strong><strong><em>Jeffrey J. Selingo</em></strong>, Higher Education Contributor, <em>Washington Post</em><br>Moderator: <strong><em>Kevin Burke</em></strong>, Vice President for Communications, Franklin & Marshall College<br></blockquote>
Concurrent SessionsConcurrent Sessions6Camille Lepre; Hanna Rodriguez-FarrarConcurrent Session<h3>Measuring Impact Across the Media Spectrum<br></h3><div>A veteran of corporate and higher education communications will discuss the latest media measurement trends and techniques, how they can be used, and why they matter.<br><blockquote><strong><em>Camille Lepre</em></strong>, Assistant Vice President for Communications and Media Relations, American University<br>Moderator: <strong><em>Cole Hatcher</em></strong>, Director of Media and Community Relations, Ohio Wesleyan University<br></blockquote></div><div> </div><h3>The Power of Social Media</h3> As a voter education partner of the Commission on Presidential Debates, Dominican University’s communications team developed and led College Debate 2016 (CD16), a nonpartisan social media initiative designed to engage college students in the 2016 fall debates and election. Dominican students, along with friends they engaged from other universities, reached 1.8 million social media users. Learn the keys to CD16’s success and how to expand and improve your institution’s social media outreach.<br><blockquote><strong><em></em></strong><strong><em>Hanna Rodriguez-Farrar</em></strong>, Vice President for Public Affairs and University Relations, Dominican University of California<br>Moderator: <strong><em>Laura Kelly</em></strong>, Social Media Manager, Carnegie Mellon University<br></blockquote>
Spotlighting Science NewsSpotlighting Science News8David Grimm; Lauren Morello; Elizabeth Quill<div>Science reporters and editors discuss the subjects and people that make great stories.<br><blockquote><strong><em></em></strong><strong><em>David Grimm</em></strong>, Online News Editor, <em>Science</em> Magazine<br> <strong><em></em></strong><em></em><strong><em>Lauren Morello</em></strong>, Bureau Chief, Americas, <em>Nature</em> Magazine<br><strong><em></em></strong><strong><em>Elizabeth Quill</em></strong>, Interim Editor-in-Chief, <em>Science News</em> Magazine<br>Moderator: <strong><em>Alison Duffy</em></strong>, Director of Public Relations, Worcester Polytechnic Institute<br></blockquote></div> <strong></strong>
Free Speech on Campus—What Does It Really Mean?Free Speech on Campus—What Does It Really Mean?9Peter Lake; Patricia McGuire; Liz McMillen<div></div><em>Presented by </em>The Chronicle of Higher Education<br><br>Experienced higher education leaders discuss the challenges for campuses and communicators in addressing this increasingly critical and volatile topic.<br><blockquote><em></em><strong><em>Peter Lake</em></strong>, Professor of Law, Charles A. Dana Chair, and Director of the Center for Excellence in Higher Education Law and Policy, Stetson University College of Law<br><strong><em>Patricia McGuire</em></strong>, President, Trinity Washington University<br><span><span>Moderator: <strong><em>Liz McMillen</em></strong>, Editor, <em>The Chronicle of Higher Education</em></span></span><br></blockquote>
BreakBreak32
Beverage BreakBeverage Break17
LunchLunch19
BreakBreak33

Special Events

Media Discussions and Newsroom Tours

Conference participants interested in visiting DC-area newsrooms or meeting with editors and reporters are invited to sign up for one of the activities listed below. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-serve basis.

Monday, June 26, 9:30–10:30 a.m.

  • C-SPAN—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)
  • The Chronicle of Higher Education—breakfast roundtable discussion with several editors and reporters at the facility (limited to 20 participants)
  • Diverse: Issues In Higher Education—breakfast roundtable discussion with editors and reporters at the Capital Hilton (limited to 20 participants)
  • Inside Higher Ed—breakfast roundtable discussion with several editors and reporters at the facility (limited to 15 participants)
  • Washington Posttour of the new headquarters (limited to 20 participants and ends at 10:00 a.m.)

Participants will receive an email confirmation of a reserved place in the tour or roundtable. If you do not receive email confirmation within five days of registration, please contact Tabitha Truscott, CIC conference and program coordinator, at ttruscott@cic.nche.edu.)

Note: Participants may sign up for only one newsroom visit/roundtable.

The Chronicle of Higher Education Reception

Monday, June 26, 5:45–6:45 p.m.

Following the panel discussion on “Free Speech on Campus,” all conference participants are invited to a reception that provides excellent opportunities to reconnect with old friends, welcome first-timers, and talk with new colleagues.

Self-guided Tour of The Newseum

Wednesday, June 28, Post-Conference


The Newseum
Participants can tour the Newseum (Pennsylvania Avenue and Sixth Street, NW) at a discounted rate ($19 versus $23 at the door). This is a self-guided tour, and the tickets are good for two days (there is a lot to see). Participants who have pre-registered may pick up tickets at the Conference Registration Desk on Wednesday morning. Participants might want to have lunch after the conference adjourns before touring the Newseum.

For more information about the museum, visit www.newseum.org.

Hotel and Travel

 Location

​The Capital Hilton Hotel

1001 16th Street, NW
Washington, DC 20036
(202) 393-1000 or (800) 445-8667

 Hotel Information


Hotel Reservations Discount Deadline: Friday, June 2, 2017

Hotel Rate: $239 single/double*

*Note: This rate is in effect three days prior to and three days after the program dates on a space-available basis.
 
The Capital Hilton is ideally located in the heart of Washington, DC, two blocks from the White House and within walking distance of the Smithsonian museums, the National Mall, memorials, art galleries, shopping, and dining.

Hotel reservations at the CIC conference hotel rate of $239 single/double room can be made by calling the Capital Hilton at (202) 393-1000 or (800) 445-8667 or using the conference reservation site. Select “Attendee” as your guest type from the dropdown box then proceed to make your reservation. When calling to make your reservations, please indicate that you are with the College Media Conference or Council of Independent Colleges to receive the group rate.

The reservation deadline for the special rate is Friday, June 2. We encourage you to make reservations early. Please note that reservations made after the deadline cannot be guaranteed at the conference rate but will be accommodated on a space-available basis.

 Travel


The closest airport to the Capital Hilton Hotel is Ronald Reagan Washington National Airport (DCA). Also nearby are Baltimore-Washington International Thurgood Marshall Airport (BWI) and Washington Dulles International Airport (IAD).

Reagan National airport is five miles from the hotel and is public transportation (Metro)-accessible on the Blue Line to the Farragut West or McPherson Square stations; a cab ride takes about 20 minutes and costs approximately $20. Dulles airport is 25 miles away, and BWI airport is about 30 miles away; cab rides cost approximately $60 and $95, respectively. Amtrak trains stop at Union Station, which is a 20-minute cab or a Metro ride away. The Metro Red Line Farragut North stop is just two blocks from the hotel. Farragut West (Blue, Orange, and Silver lines) and McPherson Square (Blue, Orange, and Silver lines) are three blocks away. Transportation also is available through Super Shuttle to the hotel from all three airports. Super Shuttle reservations can be made online.

The hotel offers valet parking only at $59 per day. There also are self-park garages nearby that are independently operated.

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Sponsorship Opportunities

To discuss opportunities for sponsoring the 2017 College Media Conference, please contact David Brailow at dbrailow@cic.nche.edu or (202) 466-7230.