Resources from the Conference

2016 College Media Conference

Conference Presentations

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Communicating Science NewsCommunicating Science News<a href="/p/2016-College-Media-Conference/ResourceLibrary/Tim%20Appenzeller%20-%20Communicating%20Science%20News.pdf"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Appenzeller</a>​​<em>Tim Appenzeller, News Editor, </em>Science Magazine<br><em>Josh Fischman, Senior Editor, </em>Scientific American<br><em>Christopher Joyce, Correspondent, Science Desk, National Public Radio</em>​
Then and Now on the Education Beat: Is the Revolution Just Beginning?Then and Now on the Education Beat: Is the Revolution Just Beginning?<a href="/p/2016-College-Media-Conference/ResourceLibrary/Mike%20Bowler.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Bowler</a><em><strong>Mike Bowler</strong>, Editor and Reporter, </em>Baltimore Sun<em> (retired)</em><br><em><strong>Justin Pope</strong>, former Higher Education Reporter, Associated Press, now Chief of Staff and Advisor to the President, Longwood University</em><br><em><strong>Emily Richmond</strong>, Contributor, </em>The Atlantic<em>, and Public Editor, Education Writers Association</em><br><em>Moderator: <strong>Jeff Selingo</strong>, Contributor, </em>Washington Post<em>; Special Advisor and Professor of Practice, Arizona State University; and Visiting Scholar, Georgia Tech’s Center for 21st Century Universities</em>
Coping with Crisis across Divergent Campus ConstituenciesCoping with Crisis across Divergent Campus Constituencies<a href="/p/2016-College-Media-Conference/ResourceLibrary/Pete%20Mackey-Coping%20with%20Crisis.pdf"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Mackey</a><em>Peter Mackey, Chief Communications Officer, Amherst College</em><br><em>Dennis O’Shea, Executive Director, Media Relations and Crisis Communications, Johns Hopkins University</em>​
Covering Education in a New EraCovering Education in a New Era<a href="/p/2016-College-Media-Conference/ResourceLibrary/Emmanuel%20Felton-Hechinger%20Report.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Felton</a><em><strong>Emmanuel Felton</strong>, Staff Writer, </em>The Hechinger Report<br><em><strong>Kimberly Hefling</strong>, Senior Education Writer, </em>POLITICO<br><em><strong>Chad Lorenz</strong>, News Editor, </em>Slate
Practical Social Media MeasurementPractical Social Media Measurement<a href="/p/2016-College-Media-Conference/ResourceLibrary/Jeff%20Davis-Cole%20Hatcher.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a>​<em><strong>Jeffrey A. Davis</strong>, Principal, J. Davis Public Relations, LLC</em><br><em><strong>Cole E. Hatcher</strong>, Director, Media and Community Relations, Ohio Wesleyan University</em>
Public Policy: Negotiating the Election Year MazePublic Policy: Negotiating the Election Year Maze<a href="/p/2016-College-Media-Conference/ResourceLibrary/Tim%20McDonough-Public%20Policy.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a><em><strong>Tim McDonough</strong>, Vice President for Communications and Marketing, American Council on Education</em>
Seven Ways to Transform Your Digital StrategySeven Ways to Transform Your Digital Strategy<a href="/p/2016-College-Media-Conference/ResourceLibrary/Claire%20Machamer.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a><em>​<strong>Claire Machamer</strong>, Director of Digital Media, University of North Carolina School of the Arts</em>
Then and Now on the Education Beat: Is the Revolution Just Beginning?Then and Now on the Education Beat: Is the Revolution Just Beginning?<a href="/p/2016-College-Media-Conference/ResourceLibrary/Emily%20Richmond.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Richmond</a>
Communicating Science NewsCommunicating Science News<a href="/p/2016-College-Media-Conference/ResourceLibrary/Josh%20Fischman%20-Telling%20Science%20Story.pdf"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Fischman</a>
Coping with Crisis across Divergent Campus ConstituenciesCoping with Crisis across Divergent Campus Constituencies<a href="/p/2016-College-Media-Conference/ResourceLibrary/Dennis%20O%27Shea-Crisis%20Communications.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-O'Shea</a>
Covering Education in a New EraCovering Education in a New Era<a href="/p/2016-College-Media-Conference/ResourceLibrary/Chad%20Lorenz-Covering%20Higher%20Ed%20in%20New%20Era.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow-Lorenz</a>