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30th Anniversary College Media Conference Cocktail Reception30th Anniversary College Media Conference Cocktail Reception10Laura Corbin<em>(Bring your business card for prize drawings.)</em><br><blockquote>Greetings: <strong><em>Laura Corbin</em></strong>, Director of News Services, Wofford College<br></blockquote>
Broadcast NewsBroadcast News16Marie Malzberg; Stephanie Ramos<div>Producers and reporters provide tips and best practices for working with them as they explore new ways to cover in-depth and breaking stories.<br><blockquote><strong><em>Marie Malzberg</em></strong>, Senior Editorial Producer, CNN’s <em>At This Hour</em><br><strong><em>Stephanie Ramos</em></strong>, National and International News Reporter (multiplatform), ABC News<br>Moderator: <strong><em>Judy Augsburger</em></strong>, Director of Public Relations, Harvey Mudd College</blockquote></div><div></div><div></div><div></div>
Check-In for Media Visits and ToursCheck-In for Media Visits and Tours1
Communicating Science NewsCommunicating Science News8Tim Appenzeller; Josh Fischman; Christopher Joyce<div>Science reporters and editors will discuss presenting science news in print, online, and on the air, with a special focus on the stories and individuals that best fit their formats and audiences.<br><blockquote><strong><em>Tim Appenzeller</em></strong>, News Editor, <em>Science</em> Magazine<br><strong><em>Josh Fischman</em></strong>, Senior Editor, <em>Scientific American</em><br><strong><em>Christopher Joyce</em></strong>, Correspondent, Science Desk, National Public Radio<br>Moderator: <strong><em>Peter Iglinski</em></strong>, Press Officer, Science and Public Media, University of Rochester</blockquote></div> <strong></strong>
Concurrent SessionsConcurrent Sessions6Jeffrey A. Davis; Cole E. Hatcher; Claire MachamerConcurrent Session<h2>Seven Ways to Transform Your Digital Strategy<br></h2><div>College and university communicators can pick up valuable tips and insights from a campus colleague on how to transform digital strategy at their institutions. Topics will include improving digital reporting as well as developing, integrating, and repurposing content from multiple sources for diverse audiences.<br><blockquote><strong><em>Claire Machamer</em></strong>, Director of Digital Media, University of North Carolina School of the Arts<br>Moderator: <strong><em>Tom Snee</em></strong>, Associate Editor, University News Services, University of Iowa</blockquote></div><div> </div><h2>Practical Social Media Measurement</h2> A public relations and social media expert and a university media and communications director team up to explore the latest in social media measurement, from what actions communications teams should be tracking and reporting to a review of the most efficient tools for social media monitoring and analytics. They’ll also offer insights into free and low-cost tools and what to look for when monitoring social media.<br><blockquote><strong><em>Jeffrey A. Davis</em></strong>, Principal, J. Davis Public Relations, LLC<br><strong><em>Cole E. Hatcher</em></strong>, Director, Media and Community Relations, Ohio Wesleyan University<br>Moderator: <strong><em>Joseph Becker</em></strong>, Executive Director of Public Affairs and Communications, Lewis & Clark College<br></blockquote>
Conference RegistrationConference Registration26
Conference RegistrationConference Registration3
Continental BreakfastContinental Breakfast13
Continental Breakfast and Roundtable DiscussionsContinental Breakfast and Roundtable Discussions27Participants will have an opportunity to join their colleagues for breakfast and a Roundtable Discussion of their choice. These roundtables are idea exchanges (not tutorials) in which colleagues share insights and information. A partial list of topics that may be addressed includes:<br><ul><li>Presidential Positioning;</li><li>Building a Winning Team: Development and Communications;</li><li>Taking Advantage of Regional Media;</li><li>Navigating Crises on Campus;</li><li>Measuring Media Coverage;</li><li>Communicating Effectively with Present—and Future—Students;</li><li>Developing a Successful Social Media Plan;</li><li>Communicating with International Media and Students;</li><li>Handling Campus Sexual Assault Issues; and<br></li><li>Developing a Strategic Media Relations Plan.</li></ul>
Coping with Crisis across Divergent Campus ConstituenciesCoping with Crisis across Divergent Campus Constituencies20Peter Mackey; Dennis O’Shea<div> Media-savvy communications professionals who have been at the center of major crises on their campuses—from student protests to racial issues to sexual assault controversies—share experiences and lessons learned.<br><blockquote><span style="display:inline-block;"><strong><em>Peter Mackey</em></strong>, Chief Communications Officer, Amherst College</span><br><span style="display:inline-block;"><strong><em>Dennis O’Shea</em></strong>, Executive Director, Media Relations and Crisis Communications, Johns Hopkins University</span><br><span style="display:inline-block;">Moderator: <strong><em>Kelly Alexander</em></strong>, Director of Public Relations, American University</span><br></blockquote></div>
Covering Education in a New EraCovering Education in a New Era5Emmanuel Felton; Kimberly Hefling; Chad LorenzWhat lies ahead for higher education coverage in changing economic, social, and technological times? Representatives from leading media offer their take on a new era on the education beat.<br><blockquote><strong><em>Emmanuel Felton</em></strong>, Staff Writer, <em>The Hechinger Report</em><br><strong><em>Kimberly Hefling</em></strong>, Senior Education Writer, POLITICO<br><strong><em>Chad Lorenz</em></strong>, News Editor, <em>Slate</em><br>Moderator: <strong><em>Candace Dodson Reed</em></strong>, Associate Vice President, Communications and Public Affairs, University of Maryland Baltimore County<br></blockquote>
Dine-Around DinnersDine-Around Dinners11<p>​These dinners are a good way to meet colleagues from other campuses and to exchange ideas. Participants may sign up at the Conference Registration Desk for an informal dinner on Monday evening at nearby restaurants. Conference staff will make the reservations and provide directions; participants pay for their own meals.</p>
Dinner on You OwnDinner on You Own25
Fresh Perspectives in Education MediaFresh Perspectives in Education Media23Anita Narayan; David Pluviose; Amy X. Wang<div>Reporters and editors representing diverse media formats and platforms discuss their editorial approaches and interests.<br><blockquote><strong><em>Anita Narayan</em></strong>, Managing Editor, Education Section, <em>U.S. News & World Report</em><br><strong><em>David Pluviose</em></strong>, Executive Editor, <em>Diverse: Issues In Higher Education</em><br><strong><em>Amy X. Wang</em></strong>, Reporter, Business of Education, Media, and Music, <em>Quartz</em> (a digital global business news publication)<br>Moderator: <strong><em>Kira Poplowski</em></strong>, Vice President for Communications and Marketing, Drew University<br></blockquote></div>
GreetingsGreetings14Laura Wilcox<p>​<strong><em>Laura Wilcox</em></strong>, Vice President for Communications, CIC</p>
Making News in Tomorrow's Media WorldMaking News in Tomorrow's Media World31Danielle Douglas-Gabriel; Anemona Hartocollis; Tyler KingkadeEducation journalists at both long-standing and new major media outlets will share insights on current and future key issues and topics on the education beat, along with tips on successful story pitching and how to work most effectively with them.<br><blockquote><strong><em>Danielle Douglas-Gabriel</em></strong>, Education Finance Reporter, <em>Washington Post</em><br><strong><em>Anemona Hartocollis</em></strong>, National Reporter, Higher Education, <em>New York Times</em><br><strong><em>Tyler Kingkade</em></strong>, Senior Editor, <em>Huffington Post</em><br>Moderator: <strong><em>Cynthia Price</em></strong>, Director of Media and Public Relations, University of Richmond</blockquote>
Media Discussions and Newsroom ToursMedia Discussions and Newsroom Tours2<p>​Conference participants interested in visiting DC-area newsrooms are invited to sign up for one of the media visits listed below. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-served basis. Participants will receive email confirmation of a reserved place in the tours. (If you do not receive email confirmation within five days, please contact Vanessa Long, CIC conference and program coordinator, at <a href="mailto:vlong@cic.nche.edu">vlong@cic.nche.edu</a>.)<br><br><strong><em>Note: With the exception of the the Newseum, participants may sign up for only one newsroom visit/tour.</em></strong><br><br><strong>C-SPAN</strong>—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)</p><p> <br> <strong><em>Chronicle of Higher Education</em></strong>—breakfast roundtable discussion with several editors and reporters (limited to 20 participants)</p><p> <br><strong><em>Diverse: Issues In Higher Education</em></strong>—breakfast roundtable discussion with editors and reporters (limited to 20 participants)</p><p> <br> <strong><em>Inside Higher Ed</em></strong>—breakfast roundtable discussion with several editors and reporters (limited to 15 participants)</p><p> <br> <strong>National Public Radio</strong>—tour of the newsroom (limited to 20 participants)</p><p> <br> <strong><em>Washington Post</em></strong>—tour of the new headquarters (limited to 20 participants)</p>
Meet Diverse Editors Roundtable BreakfastMeet Diverse Editors Roundtable Breakfast2David Pluviose<p>If you have registered for the Diverse: Issues in Higher Education Roundtable Breakfast (advance registration is required), check in at the CIC Registration Desk by 9:15 a.m. Monday at the Capital Terrace (second level) and pick up your badge.<br></p><blockquote><strong><em>David Pluviose</em></strong>, executive editor, Diverse, and a team of reporters will discuss issues of interest to the publication and listen to pitches from participants.<br></blockquote><p></p>
Meet the Higher Education PressMeet the Higher Education Press28Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div>Choose one session from the following two options. Please note that each session is offered twice with a break in between at 10:05–10:20 a.m. to allow participants to attend both the <em>Chronicle</em> and <em>Inside Higher Ed</em> sessions. Ideally conference participants should be evenly divided between the two sessions in both time periods.<br><br>These concurrent sessions provide opportunities to engage in discussion of higher education issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br><em>Note: Please check the Guidebook session description for additional reporters and editorial associates from the</em> Chronicle <em>and</em> Inside Higher Ed<em>.</em><br><br><h2>Conversing with the <em>Chronicle</em></h2> Liz McMillen, editor, <em>Chronicle of Higher Education</em>, will lead a team of reporters and editors who will engage in in-depth, informal conversations with participants in a roundtable format. This session is designed to help participants get to know the reporters, hear about higher education topics and ideas that <em>Chronicle</em> reporters intend to cover in the near term, and pitch story ideas directly.<br><blockquote>Moderator: <strong><em>Christine Baksi</em></strong>, Director of Media Relations, Dickinson College<br></blockquote> <br></div><h2>Inside <em>Inside Higher Ed</em> </h2><div>Scott Jaschik and Doug Lederman, editors and founders of <em>Inside Higher Ed</em>, will lead a team of reporters who will exchange ideas with conference participants.<br><blockquote>Moderator: <strong><em>Vige Barrie</em></strong>, Senior Director of Media Relations, Hamilton College<br></blockquote></div>
Meet the Higher Education PressMeet the Higher Education Press30Scott Jaschik; Doug Lederman; Liz McMillenConcurrent Session<div>Choose one session from the following two options. Please note that each session is offered twice with a break in between at 10:05–10:20 a.m. to allow participants to attend both the <em>Chronicle</em> and <em>Inside Higher Ed</em> sessions. Ideally conference participants should be evenly divided between the two sessions in both time periods.<br><br>These concurrent sessions provide opportunities to engage in discussion of higher education issues and to become more familiar with the nation’s premier higher education trade publications and the journalists who cover college and university campuses.<br><br><em>Note: Please check the Guidebook session description for additional reporters and editorial associates from the</em> Chronicle <em>and</em> Inside Higher Ed<em>.</em><br><br> <h2>Conversing with the <em>Chronicle</em></h2> Liz McMillen, editor, <em>Chronicle of Higher Education</em>, will lead a team of reporters and editors who will engage in in-depth, informal conversations with participants in a roundtable format. This session is designed to help participants get to know the reporters, hear about higher education topics and ideas that <em>Chronicle</em> reporters intend to cover in the near term, and pitch story ideas directly.<br> <blockquote>Moderator: <strong> <em>Christine Baksi</em></strong>, Director of Media Relations, Dickinson College<br></blockquote> <br> </div><h2>Inside <em>Inside Higher Ed</em> </h2><div>Scott Jaschik and Doug Lederman, editors and founders of <em>Inside Higher Ed</em>, will lead a team of reporters who will exchange ideas with conference participants.<br> <blockquote>Moderator: <strong> <em>Vige Barrie</em></strong>, Senior Director of Media Relations, Hamilton College<br></blockquote></div>
Public Policy: Negotiating the Election Year MazePublic Policy: Negotiating the Election Year Maze21Tim McDonough<div>ACE’s public affairs chief provides an inside look at the key issues and public policy challenges facing higher education in a volatile election year.<br><blockquote><span style="display:inline-block;"><strong><em>Tim McDonough</em></strong>, Vice President for Communications and Marketing, American Council on Education</span><br><span style="display:inline-block;">Moderator: <strong><em>Roselee Papandrea</em></strong>, Assistant Director of Academic Communications, Elon University</span><br></blockquote></div>
Reception and Program at the National Press ClubReception and Program at the National Press Club24Eleanor Clift; Liz McMillen<h2>"The Trump Train Versus the Clinton Juggernaut: What's the Media's Role?"</h2><span><em>(Sponsored by the </em>Chronicle of Higher Education<em>)</em><span style="display:inline-block;"></span></span><br><blockquote><strong><em>Eleanor Clift</em></strong>, Washington Correspondent, <em>The Daily Beast</em>; Contributor, MSNBC; and regular panelist, <em>The McLaughlin Group</em><br>Interlocutor: <strong><em>Liz McMillen</em></strong>, Editor, <em>Chronicle of Higher Education</em><br>Moderator: <strong><em>Vince Moore</em></strong>, Director of News and Media Relations, Furman University<br></blockquote>
The Art—and Science—of the "Perfect" PitchThe Art—and Science—of the "Perfect" Pitch18Michael SmartFormer national news director for Brigham Young University, Michael Smart has capitalized on fresh approaches and solid research to develop media pitches that deliver strong results.<br><blockquote><strong><em>Michael Smart</em></strong>, President, Michael Smart PR<br>Moderator: <strong><em>Leslie Reed</em></strong>, National News Editor, University of Nebraska-Lincoln<br></blockquote>
The Business of Higher EducationThe Business of Higher Education15Alison Damast; Kelli Grant<div>Business columnists and reporters are among today’s most influential writers about higher education. Learn about their particular interests and how to work with them on a variety of financially-related issues, from helping parents navigate tuition and financial aid to looking at national and global business trends.<br><blockquote><strong><em>Alison Damast</em></strong>, Higher Education Reporter and Writer, “Poets & Quants for Undergrads,” C-Change Media’s undergraduate business school news website<br><strong><em>Kelli Grant</em></strong>, Consumer Reporter, CNBC Kaitlin Pitsker, Staff Writer, <em>Kiplinger’s Personal Finance</em><br>Moderator: <strong><em>Kara Kennedy</em></strong>, Director of External Relations, Brock School of Business, Samford University<br></blockquote> <strong><span style="font-size:11pt;font-family:calibri,sans-serif;"></span></strong></div><div></div><div></div><div></div>
Then and Now on the Education Beat: Is the Revolution Just Beginning?Then and Now on the Education Beat: Is the Revolution Just Beginning?9Mike Bowler; Justin Pope; Emily Richmond; Jeff Selingo<div>Higher education reporters and editors with experience ranging over the past three decades share observations about what has changed and what remains the same—and offer predictions for the future.<br><blockquote><span><span style="display:inline-block;"><strong><em>Mike Bowler</em></strong>, Editor and Reporter, <em>Baltimore Sun</em> (retired)</span></span><br><span><span style="display:inline-block;"><strong><em>Justin Pope</em></strong>, former Higher Education Reporter, Associated Press, now Chief of Staff and Advisor to the President, Longwood University</span></span><br><span><span style="display:inline-block;"><strong><em>Emily Richmond</em></strong>, Contributor, <em>The Atlantic</em>, and Public Editor, Education Writers Association</span></span><br><span><span style="display:inline-block;">Moderator: <strong><em>Jeff Selingo</em></strong>, Contributor, <em>Washington Post</em>; Special Advisor and Professor of Practice, Arizona State University; and Visiting Scholar, Georgia Tech’s Center for 21st Century Universities</span></span><br></blockquote></div>
Welcoming RemarksWelcoming Remarks4Susan Chilcott; Richard Ekman<p>​<strong><em>Susan Chilcott</em></strong>, Vice President for Communications, AASCU<br><strong><em>Richard Ekman</em></strong>, President, CIC</p>
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