Mastering the Media Revolution

2016 College Media Conference 6/27/2016 6/27/2016 6/27/20166/29/20166/29/20166/29/2016 Capital Hilton Washington, DC

About the Conference

​​​​​​​​​​​The College Media Conference helps campus communications professionals develop techniques that work, prepare media materials that produce results, and establish contacts with some of the nation’s top reporters, editors, producers, bloggers, and digital media experts. It also features presentations by and panel discussions with experienced college and university public relations professionals who will share best practices and new ideas.

Participants will learn first-hand from representatives of major news organizations how to:
  • Approach key reporters who cover higher education and related topics for national and regional newspapers, network television, web publications and blogs, news services, and magazines;
  • Create and pitch story ideas to editors and freelancers;
  • Work with radio and television producers; and
  • Use new media to make the case for their institutions.
Many speakers are already confirmed; please check regularly for updates.

conference participants pitch stories to speakers after a session

Who Should Attend

With a focus on both traditional and social media across diverse platforms, the conference is designed for campus communications officers and specialists, public and media relations vice presidents, chief communications officers, directors and managers, writers, associate and assistant deans for external relations, and other interested administrators from all colleges, universities, and educational associations.

(Note: Individuals from companies are invited as sponsors but may not register as a participant. Contact Judy Phair at for information about sponsoring the conference.)​

Featured Speakers








Special Events

As part of the 30th anniversary of the conference, several special activities are offered. Participants will be able to walk, take the Metro, or share a cab to the locations.

30th Anniversary Reception

Monday, June 27, 5:45–7:00 p.m.
National Press Club Reception and Program Featuring Eleanor Clift
"The Trump Train Versus the Clinton Juggernaut: What's the Media's Role?"
Tuesday, June 28, 6:00–7:30 p.m.
(Sponsored by the Chronicle of Higher Education)

Media Discussions and Newsroom Tours

Conference participants interested in visiting DC-area newsrooms are invited to sign up for one of the media visits listed below. There is no cost for a visit or tour, but space is limited and is allocated on a first-come, first-served basis. Participants will receive email confirmation of a reserved place in the tours. (If you do not receive email confirmation within five days, please contact Vanessa Long, CIC conference and program coordinator, at

Note: With the exception of the the Newseum, participants may sign up for only one newsroom visit/tour.

Monday, June 27, 9:30–10:30 a.m.
  • C-SPAN—tour of the facility and meeting with a C-SPAN official (limited to 25 participants)
  • Chronicle of Higher Education—breakfast roundtable discussion with several editors and reporters (limited to 20 participants)
  • Diverse: Issues In Higher Education—breakfast roundtable discussion with editors and reporters (limited to 20 participants)
  • Inside Higher Ed—breakfast roundtable discussion with several editors and reporters (limited to 15 participants)
  • National Public Radiotour of the newsroom (limited to 20 participants)
  • Washington Posttour of the new headquarters (limited to 20 participants)

Wednesday, June 29
The Newseum
Participants can tour the Newseum (Pennsylvania Avenue and Sixth Street, NW) at a discounted rate ($19 versus $22.95 at the door). This is a self-guided tour, and the tickets are good for two days (there is a lot to see).

Participants who have pre-registered may pick up tickets at the CIC Registration Desk on Wednesday morning. Participants might want to have lunch after the conference adjourns before touring the Newseum. Several good restaurants are nearby, including the Source, an Asian-fusion fine-dining restaurant headlined by Chef Wolfgang Puck that is located next to the Newseum.

For more information about the museum, visit

Hotel and Travel


​The Capital Hilton Hotel

1001 16th Street, NW
Washington, DC 20036
(202) 393-1000 or (800) 445-8667

 Hotel Information

Hotel Reservations Discount Deadline: Friday, June 3, 2016

Hotel Rate: $199 single/double*

*Note: This rate is in effect three days prior to and three days after the program dates on a space-available basis.
The Capital Hilton is ideally located in the heart of Washington, DC, two blocks from the White House and within walking distance of the Smithsonian museums, the National Mall, memorials, art galleries, shopping, and dining.

Hotel reservations at the CIC conference hotel rate of $199 single/double room can be made by calling the Capital Hilton at (202) 393-1000 or (800) 445-8667 or using the conference reservation site. Select “Attendee” as your guest type from the dropdown box then proceed to make your reservation. When calling to make your reservations, please indicate that you are with the College Media Conference or Council of Independent Colleges to receive the group rate.

The reservation deadline for the special rate is Friday, June 3. We encourage you to make reservations early. Please note that reservations made after the deadline cannot be guaranteed at the conference rate but will be accommodated on a space-available basis.


The closest airport to the Capital Hilton is Ronald Reagan Washington National Airport (DCA). Also nearby are Baltimore-Washington International Thurgood Marshall Airport (BWI) and Washington Dulles International Airport (IAD).

Reagan National airport is five miles from the hotel and is public transportation (Metro)-accessible on the Blue Line to the Farragut West or McPherson Square stations; a cab ride takes about 20 minutes and costs approximately $20. Dulles airport is 25 miles away, and BWI airport is about 30 miles away; cab rides cost approximately $60 and $95, respectively. Amtrak trains stop at Union Station, which is a 20-minute cab or Metro ride away from the conference hotel. The Metro Red Line Farragut North stop is just two blocks from the hotel. Farragut West (Blue and Orange lines) and McPherson Square (Blue and Orange lines) are three blocks away. Transportation also is available through Super Shuttle to the hotel from all three airports. Super shuttle reservations can be made online.

The hotel offers valet parking at about $56 per day. There also are self-park garages nearby that are not operated by the hotel.





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Sponsorship Opportunities

To discuss opportunities for sponsoring the 2016 College Media Conference, please contact Barbara Hetrick at or (202) 466-7230.