| Anatomy of a Crisis: Ebola at Emory | Anatomy of a Crisis: Ebola at Emory | <a href="/p/2015-College-Media-Conference/ResourceLibrary/7%20Nancy%20Seideman%20-%20Anatomy%20of%20a%20Crisis%20-Ebola%20at%20Emory.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Nancy Seideman</em></strong>, Associate Vice President for Media Relations, Emory University</p> | |
| Behind the Headlines: Making Education News | Behind the Headlines: Making Education News | <a href="/p/2015-College-Media-Conference/ResourceLibrary/14%20Jon%20Marcus%20-%20Behind%20the%20Headlines.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Allie Grasgreen</em></strong>, Higher Education Reporter, <em>POLITICO Pro</em><strong><em><br>Melissa Korn</em></strong>, Higher Education Reporter, <em>Wall Street Journal</em><br><strong><em>Jon Marcus</em></strong>, Higher Education Editor, <em>Hechinger Report</em>, and North American Correspondent, <em>Times (UK) Higher Education</em></p> | |
| Magazine Perspectives on the Education Story | Magazine Perspectives on the Education Story | <a href="/p/2015-College-Media-Conference/ResourceLibrary/4%20David%20Pluviose%20-%20Magazine%20Perspectives.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Haley Sweetland Edwards</em></strong>, Correspondent, <em>TIME</em><br><strong><em>Tim Goral</em></strong>, Editor-in-Chief, <em>University Business</em><br><strong><em>David Pluviose</em></strong>, Executive Editor, <em>Diverse: Issues In Higher Education</em></p> | |
| Managing and Maximizing Social Media | Managing and Maximizing Social Media | <a href="/p/2015-College-Media-Conference/ResourceLibrary/11%20Zaiontz%20Kiser%20-%20Maximizing%20Social%20Media.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Michael Kiser</em></strong>, Vice President for Marketing and Communications, Lafayette College<br><strong><em>Dan Zaiontz</em></strong>, Author of <em>#Follow The Leader: Lessons in Social Media Success from #HigherEd CEOs</em>, Consultant on Strategic Planning and Public Affairs, and Professor, Seneca College (Canada)</p> | |
| Mastering Digital Media | Mastering Digital Media | <a href="/p/2015-College-Media-Conference/ResourceLibrary/2%20Doug%20Haddix%20-%20Mastering%20Digital%20Media.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Doug Haddix</em></strong>, Assistant Vice President for Editorial Communications, Ohio State University</p> | |
| Public Policy: Challenges on the Education Front | Public Policy: Challenges on the Education Front | <a href="/p/2015-College-Media-Conference/ResourceLibrary/9%20Jon%20Riskind%20-%20Public%20Policy%20Challenges.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Jonathan Riskind</em></strong>, Director, Media Relations, American Council on Education</p> | |
| Speaking Out: The Presidential Op-Ed | Speaking Out: The Presidential Op-Ed | <a href="/p/2015-College-Media-Conference/ResourceLibrary/2015CICMediaConf-RolandKing-PresOpedRoundtable.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Handout</a> | | | | <p><strong><em>Roland King</em></strong>, Vice President for Public Affairs (retired), NAICU; Media Consultant</p> | |
| The Art of the Pitch | The Art of the Pitch | <a href="/p/2015-College-Media-Conference/ResourceLibrary/10%20Brain%20Eckert%20-%20Art%20of%20the%20Pitch.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Eckert)</a> | | | | <p><strong><em>Brian Eckert</em></strong>, Executive Director of Communications and Public Affairs, Washington and Lee University<br><strong><em>Anne Marie Lauranzon</em></strong>, Director of Communications and Marketing, Randolph-Macon College<br><strong><em>Jeff Wakefield</em></strong>, Associate Communications Director, University of Vermont</p> | |
| The Business of Higher Education | The Business of Higher Education | <a href="/p/2015-College-Media-Conference/ResourceLibrary/12%20Janet%20Lorin%20-%20Business%20of%20Higher%20Education.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow</a> | | | | <p><strong><em>Sandra Block</em></strong>, Senior Associate Editor, <em>Kiplinger’s Personal Finance</em><br><strong><em>Ron Lieber</em></strong>, Personal Finance Columnist, <em>New York Times</em>, and author, <em>The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart about Money</em><br><strong><em>Janet Lorin</em></strong>, Higher Education Reporter, <em>Bloomberg News</em></p> | |
| The Art of the Pitch | The Art of the Pitch | <a href="/p/2015-College-Media-Conference/ResourceLibrary/10%20Ann%20Marie%20Lauranzon%20-%20Art%20of%20the%20Pitch.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Lauranzon)</a> | | | | | |
| The Art of the Pitch | The Art of the Pitch | <a href="/p/2015-College-Media-Conference/ResourceLibrary/10%20Jeff%20Wakefield%20-%20Art%20of%20the%20Pitch.pdf" target="_blank"><img alt="" src="/_layouts/15/IMAGES/icpdf.png" />Presentation Slideshow (Wakefield)</a> | | | | | |