College Media Conference Will Strengthen Media Relations Skills

2018 College Media Conference - Real News: Taking Higher Education's Story to the Media  

“Real News: Taking Higher Education’s Story to the Media” will be the theme of the 32nd annual College Media Conference, June 25–27, 2018, in Washington, DC. The conference, for which registration is now open, will connect campus professionals with more than 30 editors, reporters, and broadcasters from the Wall Street Journal, NPR, The Chronicle of Higher Education, Politico, BuzzFeed, Slate, and many other national and regional media.

Topics such as “Presidents and the Press,” “The Magic—and Science—of the Perfect Pitch,” crisis communications, and changing public perceptions of higher ed will inform participants about issues, challenges, and trends driving media coverage of higher education. Plenary and concurrent sessions, roundtable discussions, and special events will help PR professionals network, better work with reporters and producers, and understand opportunities to promote their college or university.

Colleagues from Florida International University, Franklin & Marshall College (PA), Middlebury College (VT), Robert Morris University (PA), Southern Illinois University, University of Michigan, and University of Richmond (VA), among others, will share their insights and experience.

Reporters and editors from The Chronicle of Higher Education, Inside Higher Ed, and Diverse: Issues In Higher Education will host special morning meetings with participants to provide feedback on story ideas and answer questions. Newsroom tours of C-SPAN, the Washington Post, NPR, and other DC-based outfits also will be offered. Because tour space is limited, it is advised to sign up as early as possible.

Whether PR professionals are new to higher ed or seasoned veterans, the College Media Conference will offer opportunities to consult with colleagues with diverse experience backgrounds, learn best practices, and sharpen media skills in today’s fast-paced environment. Campus PR, media relations, and communication leaders may take advantage of special early-bird fees to register themselves as well as members of their teams; to encourage team building, discounted registration fees are available for additional participants from the same campus.   

Co-hosted by CIC and the American Association of State Colleges and Universities, the conference will take place at the Capital Hilton Hotel, which is just two blocks from the White House and within walking distance of the National Mall, Washington Monument, National Museum of African American History and Culture, the Jefferson and Lincoln Memorials, and the U.S. Capitol. This year, the conference offers an early-bird, first registrant fee of $725, with reduced rates of $650 for the second registrant from the same institution and $495 for the third or more. After May 18, the standard registration fee will be $760 for the first registrant, $685 for the second registrant from the same institution, and $530 for the third or more. The early-bird conference and hotel deadline is May 18. Hotel rates are $249 per night for a single or double.

View program and registration information.