Power of Liberal Arts Campaign Named Top 50 in the Nation

CIC’s campaign, Securing America’s Future: The Power of Liberal Arts Education, has been named one of the top 50 grassroots campaigns in the country by Connectivity, a digital platform that shares best practices for advocacy organizations and is powered by the Capitol Hill publication CQ Roll Call. Other organizations that earned the honor include Habitat for Humanity, World Wildlife Fund, Make-a-Wish Foundation, Oxfam America, and Dove Real Beauty. Connectivity produced the list to inspire advocacy groups to sharpen their efforts and praised CIC for developing the student-and-counselor avatars Libby and Art that voice the @SmartColleges Twitter feed as well as the Power of Liberal Arts Facebook page, YouTube channel, and website. The citation featured a photo from Juniata College’s (PA) Twitter feed that shows Libby and Art observing an outdoor classroom.

Member campuses can still get involved and help spread the word about the value of liberal arts colleges and universities—and advocate for their own institutions. Institutions that have not yet taken photos around campus with the Libby and Art cut-out and shared the photos on social media are encouraged to do so. A downloadable PDF of the duo with instructions can be found on the Power of Liberal Arts website. The three most creative and inspiring photos received before March 1 will appear on the campaign website and in the spring newsletter, and CIC will continue to share photos on social media channels throughout the year. An album of Libby and Art’s campus adventures thus far can be found at the top of the campaign Facebook page.

Campuses also can advocate by simply retweeting and sharing materials from the campaign channels and by using and distributing print materials. Campaign posters, media kits, and copies of the extended essay The Liberal Arts in Action: Past, Present, and Future by S. Georgia Nugent, interim president of the College of Wooster (OH), are still available, and CIC will ship up to ten copies of each free of charge. Please contact Cecily Garber at cgarber@cic.nche.edu or (202) 466-7230 to request print materials.


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