2018 Conference to Focus on Taking Higher Education’s Story to the Media

CMC 2018With public appreciation of higher education waning and funding diminishing, it never has been more urgent to tell the story of the value of a college and university experience. The 2018 College Media Conference, cosponsored by CIC and the American Association of State Colleges and Universities, will take place June 25–27 at the Capital Hilton in Washington, DC. Focused on the theme “Real News: Taking Higher Education’s Story to the Media,” leading journalists from national digital, print, and broadcast media will join college and university PR professionals from all sectors to build working relationships and strengthen understanding.

The emerging program will include communications trainer Michael Smart, who will help participants improve their story pitching and placement skills. In addition, Money magazine journalist Kaitlin Mulhere will join reporters from the Washington Post, New York Times, USA Today, Chronicle of Higher Education, NPR, and other outlets to explore higher education coverage trends in national media.

Whether new to the job or a seasoned professional, participants will learn more powerful ways to pitch stories and to position their campus experts. In its 32nd year, the conference has become a valued asset for professional development of college and university PR staff, from the one-person shop to large university departments. In addition to engaging in conference sessions, breakfast roundtables, and networking opportunities, participants will be able to tour area newsrooms. Campus PR and communications departments are encouraged to save the dates and plan for one or more of their public relations staff members to attend. Registration will open in February.