New Liberal Arts Resources Available; Libby and Art Continue Campus Tours

Symposium Publications and Videos

screen capture of YouTube video thumbnails  

Video recordings of "The Liberal Arts in Action” symposium, which on September 17 celebrated the impact of prominent graduates of CIC member colleges across many sectors of American society, are now available on the campaign’s YouTube channel. In the videos, speakers identify how their educational and social experiences at smaller independent colleges prepared them to excel and innovate in their careers and to lead rich personal and civic lives. Full speeches by U.S. Senator Susan Collins (R-ME) and Pulitzer Prize-winner and New York Times columnist James B. Stewart as well as panel discussions featuring leaders in technology, business, arts and media, science, government, and social entrepreneurship can be viewed in their entirety. Short five- to seven-minute interviews with each of the 11 symposium speakers also are available on YouTube. The campaign’s Twitter feed (@SmartColleges) and Facebook page (www.facebook.com/SmartColleges) share abbreviated one- to two-minute clips of these interviews.
 
The symposium resources webpage links to symposium videos and other materials from the event that demonstrate the value of liberal arts education: S. Georgia Nugent’s essay, The Liberal Arts in Action: Past, Present, and Future; a facts-and-figures data packet; the symposium program and photos; and a “Storify” summary of the event told through social media posts. In addition, CIC will release a print publication of the proceedings and a “microsite” featuring video clips, quotations, photographs, and data in early 2016.


Social Media Trends and Opportunities

The campaign’s student-and-counselor Twitter avatars, Libby and Art, have enjoyed their visits to a number of CIC campuses this fall. They look forward to seeing more campuses over the winter and hope CIC member institutions will continue to tweet and send photos. For more information about how to give Libby and Art a “tour” of your campus that will be featured on the campaign’s Twitter feed and Facebook page, see the fall 2015 edition of the Independent (bottom of the Liberal Arts Campaign page). Examples of photos that colleges and universities have taken of Libby and Art on their campuses can be viewed on www.facebook.com/SmartColleges.
 
Messages shared on the campaign’s social media channels continue to reach a wider audience. Engagement on the Facebook page (www.facebook.com/SmartColleges) has improved; each post is now seen by an average of 750 users, which is a 50 percent increase over this summer. CIC has been experimenting with new graphic tweets on its @SmartColleges Twitter feed, and followers now top 4,400. Videos on the YouTube channel (www.youtube.com/LiberalArtsPower) have been viewed more than 2,600 times, and the website for students, parents, and counselors, www.LiberalArtsPower.org, has received more than 47,000 page views from over 22,000 unique visitors.


Free Essays, Media Kits, and Posters

CIC colleges and universities may order free of charge a variety of the campaign’s print materials that make the case for the value and effectiveness of smaller independent institutions. In addition to The Liberal Arts in Action essay, campaign media kits and posters are available. CIC will ship up to ten copies of each publication for distribution to colleagues on campus and beyond. Interested institutions should contact Cecily Garber at cgarber@cic.nche.edu or (202) 466-7230.


Yes