CIC
and the Council for Advancement and Support of Education (CASE)
jointly published Advancing Small Colleges: A Benchmarking Survey
Update (2008), which examines trends in small and mid-sized
college and university advancement activities. This companion to
Advancing Small Colleges: Strategies for Success is based
on the most recent CASE/CIC survey of 274 institutions covering
their fundraising, marketing and communications, alumni relations,
and admissions activity.
Four similar
studies have been jointly conducted, roughly every seven years,
dating back to 1976. These comparative studies have provided useful
information on mission-critical activities to CIC member institutions
as well as a useful portrait of the institutional advancement activities
of smaller independent colleges.
The print version
of the book will soon be available from CASE and an electronic edition
can be acquired now at www.case.org/Publications/Detail.cfm?ProductID=3265.
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