On the Sunday afternoon following the Presidents Institute, CIC offered a workshop on Comprehensive Campaigns. It followed a similar, but longer workshop on the same subject offered five years ago. At any given time, most institutions are engaged in campaigns—annual, capital, or single purpose. The comprehensive campaign combines these components into a general, five- to seven-year initiative, designed to take the institution’s fundraising to a new plateau.

Workshop topics included pre-campaign planning; feasibility studies; major donor “moves management”; roles of the president, vice president for institutional advancement, and board; and prospect research. The Council for Advancement and Support of Education cosponsored the event, and presidents were able to invite their chief advancement officers to join them at the workshop. Nearly 50 presidents and eight advancement officers participated.

Several college or university presidents served as workshop leaders. Jake Schrum of Southwestern University (TX) moderated the workshop, and was joined by Robert Duffet of Dakota Wesleyan University (SD), Br. Dietrich Reinhart of Saint John’s University (MN), and Timothy Thyreen of Waynesburg College (PA). The other workshop facilitators included consultants who have helped a wide range of institutions conduct campaigns: Richard Allen, president and principal, RPA Inc.; Mason Blacher, president, Mason Jay Blacher and Associates; Jane Eaves, principal, Gonser Gerber Tinker Stuhr; Ted Grossnickle, chairman and CEO, Johnson, Grossnickle and Associates, Inc.; and Cheryl Hyatt, president, The Charitable Resources Group.