Strategic Leadership in Academic Affairs
Richard L. Morrill
© 2002

Academic program quality and faculty work have been the heart and soul of the higher education enterprise, yet many trustees are mystified by the ambiguities that accompany the board’s policy responsibilities in these areas. This new book published by the Association of Governing Boards provides essential information for trustees and a framework to help them fulfill their responsibilities.

Copies are available for $44.95 from the Association of Governing Boards at (800) 356-6317.

The Academic President as Moral Leader
F. Stuart Gulley, president, LaGrange College (GA)
© 2001

James T. Laney, president of Emory University from 1977 to 1993, succeeded in transforming the university from a solid regional teaching institution into a major research university over the course of 16 years. This book provides a detailed analysis of Laney’s accomplishments and how his moral leadership helped steer his successes.

This publication from Mercer University Press is available for $39.95 through bookstores nationwide.

The Small College Guide to Financial Health
Michael K. Townsley
© 2002

Townsley’s detailed guide includes the latest statistical research and trends studies to help leaders, administrators, and board members of small, private colleges steer through many of the educational and financial challenges they face. The book offers performance indices and benchmarking data that campus administrators can use to ascertain the financial health of their institution. Studies of Georgetown College (KY), Chatham College (PA), and Wesley College (DE) are included.

Copies of this book are available from the National Association of College and University Business Officers for $59.95 at (866) 348-6300. CIC is offering the publication at a reduced price ($50) for CIC members. Contact CIC at (202) 466-7230 for more information.

Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know
to Secure the Gift
Jerold Panas
© 2002

Asking, Panas’ new book on fundraising, offers practical tools, role plays, scripts, and examples to help in all aspects of fundraising. “In all you do, act as if it’s impossible to fail… When all is said and done, here’s how easy it is,” Panas writes, “The right person asks the right prospect for the right amount in the right way at the right time for the right cause with the right follow-up.”

Published by Emerson & Church of Medfield, MA, Asking is available for $24.95 each, with discounts for larger quantities. Contact the Institute for Charitable Giving at (800) 234-7777.

Ethics of Inquiry, Issues in the Scholarship
of Teaching and Learning
Edited by Pat Hutchings
© 2002

New from the Carnegie Foundation for the Advancement of Teaching, this book addresses ethical questions that are raised when faculty members treat their classrooms as the focus of scholarly inquiry and research. Hutchings includes seven case studies, with responses from scholars, administrators, and students. For example, one case study examines the question of how to “balance the need to protect students’ privacy with the desire to give credit and acknowledgement for the contribution their work makes to the scholarship of teaching and learning.”

Copies of this book are $27 and can be ordered from Carnegie Publications at (650) 566-5128.

Building a Brand That Matters
Robert A. Sevier
© 2002

Written for colleges and universities that are interested in developing a “block-buster” brand, this book draws on Sevier’s 25 years of higher education marketing and consulting experience. Sevier makes the case that “a brand is a promise between an organization and its most important target audiences.” He explores the four essential building-blocks of a block-buster brand: targeting external and internal audiences; communicating the “brand” promise in ways that the target audiences notice and respond to; delivering on the brand promise; and continually strengthening the promise. The book concludes with three detailed case studies and a 100-item branding bibliography.

This book is available for $39.95 from Strategy Publishing at http://www.strategypublishing.com.

The Gatekeepers: Inside the Admissions
Process of a Premier College
Jacques Steinberg
© 2002

In the fall of 1999, New York Times education reporter Jacques Steinberg spent nearly a year observing the admissions process at Wesleyan University (CT). No reporter had ever been given such extended and unfettered access, and this book, his account of that year, offers a portrait of how the system works in America today.

This book, published by Viking Press, is available for $25.95 through bookstores nationwide.

The Westminster Story, 1852-2002:
Glorious, Grand and True
W. Paul Gamble
© 2002

Ninety-one year old Paul Gamble, who served on the Westminster faculty or staff for 55 years, and whose family connections to Westminster College (PA) date back to the College’s founding in 1852, provides a detailed account of the challenges and successes of the college over 150 years. From its struggle for survival in its first 50 years as a church-related institution—and the first integrated and unrestricted coeducational college in the nation—to the challenge of technology and going online in recent years, Gamble paints a vivid picture of the trials and successes of finances and fundraising, of surviving two wars and a depression, of student life in the 19th century, and of the more recent proliferation of disciplines and improvements to the physical campus.

Westminster College published the book; copies are available from the College at (800) 942-8033.

Uniting Work and Spirit:
A Centennial History of Elizabethtown College
Chet Williamson
© 2001

From Elizabethtown College’s humble origins as a Church of the Brethren institution—opening in 1900 with six students—to its centennial celebration in 2000, the college’s rich history, traditions, and legends are detailed by author Chet Williamson, a lifelong resident of the Elizabethtown, Pennsylvania area. The book’s stories about the college—including its near demise and then rise to prominence—its communities, and the history of the Church of the Brethren, helps readers understand how a college “lives and breathes.”

Copies of the book, published by Elizabethtown College Press, are $24.95 and can be ordered through Elizabethtown College at (717) 361-1000.