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Vol. 5, No. 2
March 2004
(Please note: articles below link to PDF files.
In order to view, you must have Adobe Acrobat which
is available for free from the Adobe
Web site.)
Welcome to another issue of Communications Resources. This is
CIC’s periodic kit of tools and ideas to help you tell your institution’s
story.
PRESIDENTS SPEAK OUT
Making the case for our colleges is an ongoing process. No one has a
monopoly on the right message or the appropriate theme for everyone every
time. Instead, each president approaches promotion from a different angle
and addresses a different topic. In this issue we offer provocative presidential
perspectives on a variety of subjects. You might find an argument stated
in a way you haven’t considered. Read and enjoy.
In this issue:
- Philip Eaton, president of Seattle Pacific University (WA), wants
nothing short of a revolution in manners and describes
his reasons in the Seattle Times.
- Scott D. Miller, president of Wesley College (DE), examines
in the Delaware State News the pluses and minuses of the
latest version of the College Board’s Scholastic Aptitude Test,
which will be unveiled in March 2005.
- President Greg Prince of Hampshire College (MA) gives
University Business his views of the most pressing problems
in higher education today and looks at the survival of liberal arts
education, along with ways to keep educational experiments alive in
the current economic climate.
- John Moore, president of Drury University (MO), decries
the U.S. News and other ratings lists in the Springfield
News-Leader.
- John Strassburger, president of Ursinus College (PA), presents
his alternative to those ratings—the latest National Survey
of Student Engagement (NSSE) findings—in the Philadelphia
Inquirer.
- And College Misericordia (PA) President Michael MacDowell discusses
in the Wilkes-Barre Times Leader that we need to keep an
open mind about liberal arts amidst the growing favor toward job-specific
and technically-oriented courses.
“THE CHANGING FACE OF HIGHER EDUCATION”
If you missed this article by Bette Sack
in the Winter 2004 edition of The Lawlor Review, it’s worth
a read. Sack argues that colleges and universities that are nimble enough
to respond to the changing face of higher education and focus on the needs
of non-traditional students are those that will survive and thrive in
the 21st century. Many CIC institutions are meeting the challenge successfully.
IMPROVING MARKETING BY USE OF WEBSITES, SLOGANS, AND TAGLINES
If you’re trying to adopt a campaign slogan or create an advertising
slogan, before you complete your search you’d be wise to ask your
public relations officer to review those already devised by other U.S.
colleges and universities. An impressive inventory of creative genius,
clichéd phrases, and time-tested chestnuts is found at http://www.stamats.com/taglines
in “The Great Stamats Tagline Repository.”
INCREASING YOUR CAMPUS VISIBILITY WITH THE MEDIA
In past years, CIC institutions have done very well in the annual competition
for Professors of the Year. Numerous professors have earned national and
statewide honors. If your institution has worthy candidates, why not enter
them in this year’s competition? Entries must be postmarked by Friday,
April 23, 2004, and sent to the Council for Advancement and Support of
Education (CASE). For more information, contact Cheryl Wesley at wesley@case.org
or (202) 478-5646, or visit the CASE website at http://www.case.org
and click on “Awards and Scholarships.”
WANT TO SHARE SOME OF YOUR WRITING?
If you have a short speech, op-ed, report, or other article that you
think would be of interest to your colleague presidents in CIC, send them
to us for inclusion in the next issue. For more information or to talk
about your materials, contact CIC Vice President for Communications Laura
Wilcox at (202) 466-7230; e-mail: lwilcox@cic.nche.edu.
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