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Perceived Value

 

More Americans would choose to send their children to a private college, but when it comes to actual matriculation, most students enroll in public institutions because of the perceived difference in affordability.

Fact 1 - Preference of Private vs. Public
If money were no issue, 47 percent of Americans would send their child to a private college, while only 22 percent would choose a public university, but when it comes to actual matriculation, public institutions win out, enrolling 74 percent of respondents' children who most recently attended college. While cost and affordability issues may not be the only reasons for this discrepancy, they are likely a factor, particularly among those less familiar with private college quality.

Source: The Chronicle of Higher Education's 2004 Survey of Public Opinion on Higher Education, designed and analyzed by George Dehne Associates (The Chronicle of Higher Education, May 7, 2004).

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Fact 2 - Perception of Quality
Surveyed alumni of private colleges and universities strongly believe that private institutions are of higher quality than public universities. Moreover, more public university alumni surveyed agree that private institutions are better than publics in terms of quality.

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Related Materials

These materials reference the themes and topics addressed in the above facts and data, serving as a helpful resource on how presidents and others are making the case for independent higher education.

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Speeches and Addresses


Kendall Baker, Ohio Northern University
- September 1, 2004

Myrvin Christopherson, Dana College - August 27, 2002

Appalachian College Association Meeting Remarks
- Richard Ekman, CIC, June 9, 2002

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Media Activity


WVTF Public Radio Clip
-Richard Ekman, President, Council of Independent Colleges, WVTF Public Radio (NPR Affiliate), May 3, 2007

Independent Thinking: Private Colleges Can Pay Off
-Gene Meyer, Kansas City Star, April 15, 2007

More Matter: A Forgotten Thanks
-Matty Van Meter, Student, Middlebury College (VT), The Middlebury Campus, February 28, 2007

College Is a Steal
-Jake Schrum, President, Southwestern University (TX), National Public Radio (NPR), January 30, 2007

Don't Rule Out a Private School
-Bill Zlatos, Pittsburgh Tribune Review, August 6, 2006

Education for the 21st Century Deserves Support
-Op-ed by John Roush, President, Centre College (KY), City magazine, Summer 2005

Who Should Pay the Bill for a Private Education?
-Op-ed by Dorothy Blaney, President, Cedar Crest College (PA), Chronicle Review, April 2, 2004

Private College's Can Conquer "Perfect Storm," Starting by Keeping Tuition Costs Manageable
-Op-ed by Thomas R. Kepple Jr., President, Juniata College (PA), University Business, Fall 2003

In Higher Ed, a Public-Private Pact

- Letter to the editor by Richard Ekman, president, Council of Independent Colleges, published in the Christian Science Monitor, September 3, 2003

Private College Aid Cuts Tuition in Half
- Letter to the editor by Richard Ekman, president, Council of Independent Colleges, published in the Wall Street Journal, October 28, 2002

Role of Private Colleges
- Letter to the editor by Richard Ekman, president, Council of Independent Colleges, published in the New York Times, July 20, 2001

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